#Japan #Tokyo #Naoko Tsuji #MOTHER Denim #Styling Tips

A Special Collaboration Event with Naoko Tsuji and MOTHER Denim

Mark your calendars for May 12, as the renowned stylist Naoko Tsuji will be collaborating with the LA-based denim brand, MOTHER, for an exclusive Instagram Live event. Set to begin at 20:30, this event promises to be a stylish affair, focusing on how to wear denim in various ways to suit different styles.

About Naoko Tsuji
Naoko Tsuji is a prominent stylist who has worked extensively in women's fashion magazines and advertising. Her unique approach combines elegant femininity with cute and androgynous elements, making her a favorite among celebrities and female audiences alike. Notably, she has also taken on brand direction and collaborations, demonstrating her extensive knowledge of fashion. You can follow her styling tips on Instagram at @naoko.ts.

During the Instagram Live session, Tsuji will highlight several popular MOTHER denim models and provide insights into creating the perfect fit and style. Attendees are encouraged to explore the idea that denim can be more than just an everyday item; it can be a vehicle for self-expression and a way to discover hidden charm points in one’s appearance. Prepare to gain confidence in your denim style, as Tsuji and MOTHER aim to inspire your wardrobe choices!

MOTHER Denim Popup Store
In addition to the Instagram Live event, from May 14 to May 20, a MOTHER popup store will be available at Isetan Shinjuku, located on the 2nd floor. This pop-up store will be a one-stop destination for denim enthusiasts and will feature a collection that includes new arrivals from the 25SS line, Japan-exclusive denim, and the exciting Asian-fit line, LIL’. To sweeten the deal, customers can receive gifts such as socks or tote bags based on their purchase amounts during this limited-time event.

On May 17, from 14:00 to 15:30, there will be a special styling advisory event where guests can interact with Naoko Tsuji and gain firsthand styling advice. This is a unique opportunity to discuss denim styling directly with Tsuji, so make sure to stop by and find your perfect pair of jeans!

More on MOTHER
Founded in 2010 by Lela Becker and Tim Kaeding, MOTHER Denim emerged from the 90s denim revival. Becker brings substantial experience in the denim sales industry, while Kaeding contributed his renowned design skills, previously crafting the hit 1969 jeans for GAP. MOTHER’s reputation is built on their commitment to quality materials, exceptional fit, and meticulous attention to detail, leading to a silhouette that flatters the body’s natural curves. The brand name ‘MOTHER’ embodies the essence of all jeans’ ‘mother’ and has captured the hearts of denim lovers worldwide since its inception.

Join Us
Both the Instagram Live event and the popup store at Isetan are fantastic ways to engage with the MOTHER brand and learn styling tips from your favorite stylist. Whether you tune in online or visit the popup store, be sure to take advantage of these amazing opportunities to elevate your denim game!

• - Instagram Live with Naoko Tsuji: May 12, 20:30 - @naoko.ts
• - Popup Store: May 14 - May 20, Isetan Shinjuku, 2nd Floor, Urban Closet, Tokyo
• - Stylist Event: May 17, 14:00 - 15:30

Don’t miss out! Experience the charm of MOTHER denim and enhance your fashion style!