#Kenko Mayonnaise #Salad Cuisine #Tanoshio

Kenko Mayonnaise Launches Nine New Products for Autumn/Winter 2025

On July 1, 2025, Kenko Mayonnaise Co., Ltd., based in Tokyo, will unveil a total of nine new items, including dressings, salads, and side dishes, targeted for the autumn and winter seasons. Under the leadership of President Kunihito Shimamoto, the company aims to contribute to a richer diet through innovative salad cuisine.

Responding to Market Challenges

The current food market faces numerous challenges, including rising raw material costs and labor shortages. Additionally, consumer preferences are diversifying rapidly. In response, Kenko Mayonnaise is committed to delivering enriching experiences through salad dishes. Salad cuisine is defined as combining vegetables with ingredients such as meat, seafood, dairy, and various sauces, enhancing the flavors of the materials. The role of salad cuisine is to enrich dining experiences and promote health through nutrition, safeguarding well-being. Kenko Mayonnaise seeks to expand salad cuisine's influence and emerge as a leader in offering new culinary options.

Product Offerings

The newly launched products will cater to various business needs and will also be available for purchase on the company's official online store. Kenko Mayonnaise focuses on product development that aligns with customer needs, emphasizing its mission to contribute to society through food.

Introducing 'Tanoshio' Brand

Amid growing health consciousness among consumers concerning excessive salt intake, Kenko Mayonnaise has introduced a new brand named 'Tanoshio', focused on