Experience a Playful Summer with Toy Story at Lumine Est Shinjuku!

From July 21 to August 31, 2026, Lumine Est Shinjuku will host the "TOY STORY - PLAYFUL JOURNEY COLLECTION," showcasing an array of exclusive items and engaging experiences inspired by the beloved Toy Story characters.

Special Limited Edition Items

This year's event marks a milestone with a total of 37 stores participating, featuring limited edition items that highlight iconic designs from Toy Story. Visitors can expect a variety of unique products, including T-shirts depicting memorable scenes from past films and merchandise that showcases new characters from the soon-to-be-released Toy Story 5.

Additionally, a special pop-up store will be available, offering fans the chance to purchase items that encapsulate the playful essence of the series. For those unable to visit the stores, selected items will also be available on Lumine's online shopping platform, "iLumine."

Special Shops Include:

- B2: Rosebud
- B1: Acro Tokyo, Everys, Kashira, Kalnamul, Spiral Girl, Moussy, and more...
- 1F: Papabubble
- 2F: Archive, Ciara, Jewetty, Tinytiny, Merry Jenny, and more...
- 3F: Castane, Sock Shop, Salon by Chico, and more...
- 4F: Samantha Thavasa Petit Choice, Natural Beauty Basic, and others...
- 5F: Lewis
- 6F: LFYM and more...
- POP-UP STORE: Toy Story COLLECTION POP UP STORE at PONEYCOMB TOKYO

Playful Café Theme

In addition to the retail experience, visitors can indulge in a themed café, “Toy Story 5 OH MY CAFE,” which will operate from July 10 to August 30, 2026. Here, guests can savor special menu items inspired by the beloved film while enjoying an ambient décor that brings the world of Toy Story to life. Reservations for the café can be made through the dedicated site.

Exclusive Merchandise Gift

Shoppers spending a minimum amount at participating shops will also receive exclusive gifts, including:
1. Original stickers featuring designs from the Toy Story universe (9 variations)
2. A limited edition pouch for larger purchases (only 1 type)

These gifts are available on a first-come-first-served basis and provide a perfect memento from your playful journey at Lumine.

Special Decor and Photo Spots

The event will feature nostalgic decorations, embracing a vintage look inspired by the Toy Story theme. Visitors will find large photo spots ideal for capturing memories, perfect for social media sharing. The unique ambiance will create an unforgettable experience for fans of all ages, highlighting the joy of friendship and creativity.

Stay Updated

For those wishing to follow the excitement of the event, Lumine Est Shinjuku will regularly share updates on their Instagram account (@lumine_est), showcasing featured merchandise and creative ideas for maximizing your visit.

Music for the Journey

Adding to the experience, the background music within Lumine Est Shinjuku will feature a playlist from
"Pixar Hits,” creating a lively atmosphere. Enjoy tunes from various Pixar films, enriching your shopping and dining experience.

Join us this summer at Lumine Est Shinjuku to relive the magical world of Toy Story, where creativity meets nostalgia and fun reigns supreme! Don’t miss this engaging opportunity to immerse yourself in a delightful Toy Story adventure.

For more details, check out the special website.