#Japan #Tokyo #Belong #BookOff #Smartphone Resale

Belong and Bookoff Join Forces for Smartphone Resale

In an exciting development in the smartphone resale market, Belong, a company from the Itochu Group, has announced its partnership with Bookoff Corporation, known for its popular re-use shops like "BOOKOFF." This collaboration aims to streamline the process of buying and selling used smartphones, enhancing convenience for customers nationwide.

Partnership Details

Belong, which operates the smartphone buying and selling service "にこスマ" (Nico Suma), is set to introduce its service on Bookoff's official website. The initiative will feature the "Smartphone and Tablet Home Delivery Purchase" service, which enables customers to easily sell their devices online without the need for a physical visit to a store. With this addition, Bookoff is looking to create a more flexible environment for customers to sell their smartphones and tablets, thus improving overall customer satisfaction.

In this digital age, where convenience is key, this collaboration is a timely response to the growing demand for simple and efficient online trading solutions.

Background of the Collaboration

As part of its mid-term management strategy, Bookoff has been focusing on enhancing the value of the experience it provides, minimizing customer costs, and ensuring the sustainability of improvements in its buying strategies. Traditionally, Bookoff's smartphone purchasing operations largely took place within its retail outlets, but they have identified the need to enhance their online presence to attract customers seeking smartphone resale options.

The partnership with Belong addresses this need directly by incorporating Belong's expertise in online device sales, thereby boosting the smartphone buying segment of Bookoff's business. By offering a seamless online experience for quoting and selling devices, Bookoff is positioning itself to better compete in the fast-evolving tech marketplace.

About Belong

Founded in February 2019 under the Itochu Group, Belong has quickly made a name for itself in the used smartphone market. The company operates the e-commerce site "にこスマ" (Nico Suma), aimed at individual consumers, and offers services for businesses through "Belong One," which includes rental, sales, and purchasing of used smartphones. Their mission statement emphasizes delivering new value that customers can take pride in, ensuring quality and reliability in every device sold.

Belong's commitment to honesty and high standards is reflected in their rigorous testing processes, which enable them to provide high-quality devices at fair prices. Their goal is to assure customers—from individuals to corporations—that they can confidently explore used devices without worry.

Locations and Leadership

Belong's headquarters is situated in Akasaka, Tokyo, while its operational center is located in Zama, Kanagawa. The company is led by Koichiro Nishimura, who has been pivotal in steering the organization towards innovation in device resale services.

In summary, this partnership between Belong and Bookoff signifies a promising step forward in the world of smartphone resale, offering enhanced services that cater to the evolving needs of consumers. With initiatives such as these, both companies are poised to improve their competitive edge in a rapidly changing market.