ARUTANA and Its Remarkable Growth
DearOne, a subsidiary of NTT Docomo focusing on innovative marketing solutions, recently celebrated a significant milestone. Its retail media platform, ARUTANA, achieved over 40 million Monthly Active Users (MAU), a remarkable feat that underscores the platform's growing impact on the retail media landscape. Currently, the MAU stands at an impressive 40.5 million, reflecting the increasing acceptance of ARUTANA as a valuable advertising medium.
What is ARUTANA?
ARUTANA is designed to transform retail companies' official applications into an advertising network, allowing brands to distribute advertisements across various retail apps simultaneously. This unique structure enables advertisers to reach a diverse audience through multiple platforms, including drugstores, supermarkets, and home improvement stores. The app's compelling feature is its significant user engagement, with about 75% of users launching the app while shopping in-store. This not only enhances the visibility of advertisements but also allows for targeting highly motivated consumers, promising substantial conversion rates and return on investment.
Growing Adoption Across the Retail Sector
Since its inception, ARUTANA has shown steady growth and currently collaborates with 34 retail companies spanning approximately 48,000 stores nationwide. The platform's rapid expansion is evidenced by its increasing user base, with the MAU now exceeding 40 million. This remarkable growth indicates that marketers are beginning to recognize the value of ARUTANA as an advertising platform. To illustrate this reach, ARUTANA equates to nearly 369 million monthly ad impressions, providing advertisers with significant opportunities to engage retail app users effectively.
Advantages of Retail Promotion and Awareness Initiatives
One of the key strengths of ARUTANA lies in its capability to deliver campaigns that benefit both retail companies and advertisers. Through a mix of promotional and brand awareness initiatives, ARUTANA allows retail companies to earn advertising revenue while providing brands with opportunities to increase sales through well-targeted advertising. Notably, the retail apps' in-store usability maximizes the effectiveness of brand recognition campaigns. Timing is everything – when a user opens the app while in a store, it enhances their awareness of products and fosters a conducive environment for purchasing decisions. By aligning creatives used in other media, such as commercials, ARUTANA can reinforce product recall and effectiveness.
An example of this synergy is seen in ARUTANA's recent food product LINE campaign. By optimizing both the creative elements and messaging, the campaign achieved an outstanding click-through rate (CTR) of 7.78%, significantly outpacing industry averages.
Future Prospects and Data Integration
DearOne has ambitious plans for the future of ARUTANA, aiming to leverage data integration, such as ID-POS data, to provide a full-funnel approach to customer engagement. This initiative seeks to enhance the platform's offerings, ultimately driving revenue and sales for participating retail companies and advertisers. As digital transformation becomes paramount in retail, DearOne is committed to evolving ARUTANA's capabilities and value, ensuring it remains a leader in the retail media space.
For more details about ARUTANA and its offerings, please visit:
ARUTANA Official Site
About DearOne
DearOne operates as a new business-focused subsidiary of NTT Docomo, specializing in advanced marketing technologies. The company provides various tools, including "ModuleApps2.0," which allows for flexible app development and integration, and the ARUTANA platform for retail media advertising. Additionally, DearOne offers customer behavior analysis tools and a suite of Martech solutions, supporting growth for digital products like apps and e-commerce sites.
- - CEO: Kyoshuku Kawano
- - Headquarters: 4F NTT Toranomon Building, 3-8-8 Toranomon, Minato-ku, Tokyo
- - Website: DearOne Official Site