Introducing Chee-ka: The Adorable New Snack from KAKIYAMA TOKYO

Chee-ka: A New Fried Snack with a Touch of Humor

Overview of Chee-ka

KAKIYAMA TOKYO, a brand under the company Akasaka Kakiya, has recently launched an exciting new snack called "Chee-ka". This delightful fried snack is developed under the guidance of popular comedian and self-proclaimed "Queen of Sweets," Tomoka Tanabe from the comedic group Boryujuku. Chee-ka features a unique texture, crafted from glutinous rice, and is enhanced with cubes of smoky cheddar cheese, making it a treat that promises both crunch and flavor.

The packaging is equally charming, adorned with a whimsical mouse design, making it an ideal souvenir or casual gift. Chee-ka will first be available at a pop-up shop located at JR Tokyo Station, with plans for expansion to various Akasaka Kakiya stores across department stores and station buildings in the near future.

A Closer Look at Ingredients

Chee-ka is made from domestically sourced glutinous rice steamed to perfection before being mixed with precisely cut dice of smoked cheddar cheese. The size of the cheese cubes has been carefully selected to prevent them from melting too much when combined with the warm rice. They are then fried in rice oil, seasoned lightly with salt, allowing eaters to fully enjoy both the rich aroma of the rice cracker and the savory essence of the cheese.

Product Offering at the JR Tokyo Station Pop-Up Shop

1. Chee-ka (5 pieces in 4 bags) priced at JPY 1,404 (tax included)
2. Chee-ka (2-box set) with an original tote bag priced at JPY 3,348 (tax included)

The tote bag, adorned with an adorable mouse illustration, is designed with enough space to fit A4 size items, making it a practical accessory for everyday use.

Tote Bag Specifications

- Dimensions: Approximately W330 × D90 × H340mm

Insights from Tomoka Tanabe

Tomoka Tanabe expressed excitement about the flavor, saying, "You can really taste both the rice and cheese, and it's delicious! The natural cheese and rice complement each other perfectly. Enjoy each bite!" Her enthusiasm adds a personal touch to the product, resonating with fans and snack lovers alike.

Illustrations by Piyotaso

The delightful illustrations of the mouse holding cheese are created by the artist behind the popular material site "Piyotaso." These engaging graphics are sure to bring a smile to anyone who crosses paths with them. In this unique collaboration, Tanabe herself has even provided exclusive illustrations for the product, elevating its appeal further.

You can explore the adorable designs and content from Piyotaso at Piyotaso.

Availability

The Chee-ka pop-up shop at JR Tokyo Station will be operational from June 2, 2025, to June 22, 2025, in the Gransta Tokyo area, located on the first floor near the North Shinkansen transfer entrance.