Celebrate the Release of Mamoru Hosoda's Latest Film with a Special Points Campaign

Celebrate the Release of 'Scarlet' with Ponta Points Campaign

As the highly anticipated film 'Scarlet', directed by renowned filmmaker Mamoru Hosoda, gears up for its release, the loyalty marketing company Loyalty Marketing Co., Ltd., based in Shibuya, Tokyo, has announced an exciting campaign to commemorate the event. From November 4, 2025, to December 31, 2025, over 1 million participants stand a chance to earn Ponta points with a potential multiplier of up to 100 times!

Campaign Overview

This vibrant campaign encourages participation from users of the Ponta point service, leveraging partnerships with over 51 affiliated companies and services. To join, simply use two or more of the affiliated services during the campaign period; no special entry is required! Many exciting rewards await:

Prizes

1. 100 Times Points Redemption
- 200 lucky users who collect Ponta points from three or more services will receive points up to 100 times, with a cap of 2,000 points per ID.
2. 10 Times Points for Additional Users
- 1,000 selected participants earning points from two services will get a bonus of 10 times their collected points, capped at 500 points per ID.
3. 1 Point for Nearly a Million Users
- An additional 998,800 participants earning through two services will receive 1 Ponta point each.

Special Movie Course

For fans eager to celebrate the film in a more special way, an additional movie course option is available:
- Entry Requirements:
To qualify, participants must register via the campaign page and use Ponta points across two or more services.
- Exclusive Prizes for Movie Participants:
- A chance to win Mamoru Hosoda’s signed illustrations (1 winner)
- B2 posters signed by the director (15 winners)
- An original smartphone holder (non-sale item, 14 winners)

All Ponta point accumulations and item distributions are expected to occur by the end of February 2026.

The Film Storyline

Dive into the intriguing world of 'Scarlet' – a story that explores themes of life, death, and the pursuit of vengeance in a mystical land.

Scarlet, a princess who fails in her quest for revenge against her father’s nemesis, awakens in the Land of the Dead, where violence rules and the weak fade into nothingness. Determined to confront Claudius, her uncle who dethroned her father, she embarks on a tumultuous journey with a nurse named Sei from present-day Japan. Together, they traverse the chaotic Land of the Dead, growing as individuals as they face relentless challenges from assassins sent by Claudius, who seeks to control a dreamland.

The film, with its captivating narrative and stunning animation, promises an emotional and thrilling experience. Directed by Mamoru Hosoda, known for his masterful storytelling and visual artistry, 'Scarlet' is a venture into the labyrinth of life and choices.

Release Information

The film is set for a theatrical release on November 21, 2025.

To catch all the latest updates, follow their official channels:

Conclusion

As excitement builds around both the movie's release and the Ponta points campaign, fans have a unique opportunity to engage with both the film and enjoy substantial rewards. Don't miss out on this chance to experience Scarlet, while also benefiting from the exceptional Ponta loyalty program!