SKYWORTH Partners with Philips for Televisions in North America

In a significant development, SKYWORTH, a prominent player in advanced display technologies, announced a landmark trademark licensing agreement (TMLA) that will enable it to introduce Philips-branded televisions to the North American market. This strategic alliance combines SKYWORTH's technical expertise with the trusted and renowned Philips brand, recognized for its commitment to quality and consumer reliability.

As SKYWORTH continues to solidify its presence in the custom integration market, this partnership represents a pivotal move. The company has rapidly gained acclaim for its innovative range of televisions, including its durable Clarus Outdoor™ TVs, stylish Canvas Art™ TVs, and the award-winning Companion Portable™ Display. By leveraging this agreement, SKYWORTH can now bring its state-of-the-art advancements to a broader audience under the dependable Philips name.

Philips has a long-standing legacy, synonymous with high-quality and trustworthy products across the globe. With this partnership, Philips customers gain access to cutting-edge television technology, assuring them of an exceptional experience backed by SKYWORTH's pioneering innovation. Thus, the Philips brand will serve as a reliable endorsement, ensuring customers that quality is paramount in this collaboration.

Fangfang Li, the CEO of SKYWORTH USA, emphasized the importance of this agreement, stating, "This agreement represents a significant milestone for SKYWORTH as we continue our expansion in North America. Combining SKYWORTH's innovative technology and design with Philips' trusted brand recognition allows us to offer consumers an unparalleled home entertainment experience." Li expressed confidence that the partnership will introduce exciting choices and experiences within the North American market.

The licensing arrangement positions SKYWORTH to utilize the established distribution networks for Philips products, thus enhancing its reach and visibility. Consumers will now have access to SKYWORTH's advanced display technologies while still enjoying the complete range of Philips-branded televisions. The focus will remain on adapting to the evolving demands of today's consumers, ensuring that their needs are met with the latest technological offerings.

About SKYWORTH

Headquartered in Shenzhen, China, SKYWORTH Group is a leading global electronics company established in 1988. With a strong emphasis on innovation, quality, and sustainable practices, SKYWORTH has built an impressive international reputation. The North American division, SKYWORTH USA, is situated in Chino, California. It aims to provide consumers with high-quality, affordable indoor and outdoor televisions, as well as other essential home electronics.

As both companies move forward with this agreement, the collaboration promises to enhance consumer options and experiences within the competitive television market, further establishing SKYWORTH as a frontrunner while reinforcing Philips' legacy as a trusted brand in home entertainment.