Keisuke Honda Endorses AXISU, an Office Chair that Enhances Performance

AXISU: Elevating Workplace Comfort with Endorsement from Keisuke Honda

CAGUUU Inc. based in Minato, Tokyo, has recently announced its collaboration with renowned professional soccer player and investor, Keisuke Honda. He has been appointed as the brand ambassador for their ergonomic office furniture series, AXISU. This partnership aligns with Honda's commitment to enhancing work performance through better environmental settings, echoing his belief that a suitable ambiance can significantly affect productivity.

Launch of AXISU

The AXISU series, which derives its name from the concepts of 'Axis' and 'Support', focuses on providing ergonomic comfort to individuals working long hours. The first product from this lineup, the Ergonomic Chair, is being specially launched on October 2025 at a 20% discount for the first 100 purchasers. This exclusive offer serves as a perfect opportunity to experience the comfortable seating that Honda personally endorses.

Design Philosophy of AXISU

The design of AXISU incorporates scientific principles to ensure an optimal ergonomic posture. By promoting a comfortable seating position, this chair promises to keep users productive which is crucial in demanding work environments. The intricate design highlights Honda's understanding of performance enhancement through a conducive working setup—reinforcing the idea that 'A supportive environment transforms individual output.'

Honda stated that he resonates with AXISU's philosophy as it mirrors his personal journey and his belief in maintaining one’s individual axis. His dedication to performance extends beyond sports into business and education, making him an ideal ambassador for CAGUUU's cutting-edge furniture.

Honda's Multifaceted Career

Keisuke Honda's illustrious soccer career includes playing as the number 10 for the prestigious AC Milan and competing in three World Cups, where he made history as one of only six players to score and assist in three consecutive tournaments. Since 2018, he has also ventured into coaching, leading the Cambodian national team, with a goal to win the World Cup.

His business acumen is equally impressive; he is actively involved in running soccer schools and a professional team, while also launching successful educational initiatives. In 2016, Honda initiated angel investment activities and co-founded the Dremers Fund with Will Smith, surprising audiences worldwide. In 2024, he will focus on Japanese startup investments with the establishment of a new VC called X&KSK.

Special Launch Offer

To commemorate Honda's ambassadorship, CAGUUU is offering a limited-time promotion for AXISU models at 20% off for the first 100 customers. This extraordinary deal applies to all AXISU series models, including unique features designed for different needs. The special prices will be available until the stock lasts.

Product Range

The AXISU series has been rated the best for its posture support and mobility according to mybest, one of Japan's leading product comparison sites. With various features like recline angles and support functions, customers can select a chair that best suits their lifestyle.

You can check the entire AXISU series lineup and their unique functionalities here.

Review and Rewards

Customers can further benefit from a promotional campaign where posting a review on social media platforms like Instagram, X, or TikTok after purchasing an AXISU product can earn them a smartphone stand worth 5,000 yen.

About CAGUUU

CAGUUU aims to create a lifestyle without compromises, providing high-quality furniture at reasonable prices. With an extensive collection of over 3,000 pieces, the brand focuses on catering to diverse lifestyle needs while ensuring that quality, functionality, and design come together seamlessly.

To explore more about CAGUUU, visit their official website.