#Japan #Tokyo #CELLORB #VARREL #AsunoSystem

AsunoSystem Renews Sponsorship with eSports Team VARREL for 2026

AsunoSystem, a leading provider of conference room booking services in Japan and a subsidiary of MCEA Holdings, has solidified its partnership with the professional eSports team VARREL, managed by CELLORB. This renewal marks the fourth year of collaboration, beginning back in 2023. As VARREL has significantly grown, expanding its gaming title offerings and achievements in both domestic and international arenas, AsunoSystem sees this partnership as a vital avenue to contribute positively to the next-generation community through an enhanced understanding and support of IT in the eSports domain.

As part of this sponsorship, AsunoSystem anticipates several initiatives in 2026, including logo placements on team uniforms and enhanced visibility on VARREL's official website and YouTube channel. There are also plans for in-house gaming events featuring VARREL players and streamers to bolster team spirit and elevate employee engagement in the eSports realm.

Comments from CELLORB

CELLORB's President, Fumio Suzuki, highlighted that last season marked a critical turning point for the organization, resulting in an independent operation with fresh aspirations. He expressed gratitude for continuing the partnership with AsunoSystem into the 2026 season, with a vision to elevate eSports as a cornerstone of the Japanese economy. CELLORB aims to strengthen collaboration with AsunoSystem to transform the burgeoning energy of eSports into new values for businesses and community interactions.

AsunoSystem's Perspective

President Takeiki Saito from AsunoSystem emphasized the fruitful past year for VARREL, which achieved remarkable success across various game titles while undergoing structural changes within CELLORB. Moving forward, AsunoSystem is committed to expressing its corporate culture through this sponsorship and plans to invite VARREL streamers for corporate eSports competitions, encouraging participation not just from employees but also from prospective hires. There’s a growing interest internally towards eSports, and further development in the IT and eSports sectors is on AsunoSystem's horizon. Through this partnership, they hope to invigorate both the eSports and IT markets.

Discovering VARREL

VARREL is known for its impressive track record in numerous gaming titles, continuously pushing the boundaries in the eSports community. They have been active in organizing events and engaging the community to broaden eSports education and culture. VARREL strives to bridge connections between fans, partner companies, and the industry, persistently working towards creating a richer eSports ecosystem.

Official Links

For more information visit: VARREL Official Site

About CELLORB

Founded on July 15, 2020, CELLORB, located in Yokohama, Kanagawa, operates as a dedicated entity in the eSports sector. CEO Fumio Suzuki leads the company with a mission to set new standards in the eSports industry.

• ---

About AsunoSystem

Founded in 2009, AsunoSystem is an innovative IT company rooted in developing systems that cater to the end user. With a portfolio that includes Japan's largest conference room booking site and a range of services aimed at enhancing daily life, AsunoSystem continually strives to ascertain what society needs next and uses technology to shape a better future.

Key Services Include:

• - Conference room booking services through 会議室.COM
• - A wide variety of virtual office solutions
• - Health consultation platforms and wellness services

Conclusion

The renewed sponsorship between AsunoSystem and VARREL showcases a commitment not only to the success of eSports but also highlights a broader impact on technology and community engagement within Japan's evolving eSports landscape.