Tune Life and Sony Bank Join Forces to Enhance Health Rewards Experience

Exciting Collaboration Between Tune Life and Sony Bank

Sony Bank Inc., led by CEO Keiichi Minami, has announced a groundbreaking collaboration with Tune Life, a health rewards app managed by the joint venture Supplim, which involves the Sony Group and M3 Inc. Starting from December 18, 2025, this partnership introduces a new campaign designed to merge digital items (NFTs) with health-focused activities, enhancing user engagement and rewards.

A New Experience With Web3

The initiative will be spearheaded by BlockBloom Inc., a wholly-owned subsidiary of Sony Bank that focuses on web3-related business. BlockBloom aims to leverage its understanding of web3 technologies to create innovative opportunities in the digital space, and this campaign is just the beginning.

In the first phase of this initiative, users can interact with Sony Group's autonomous entertainment robot, aibo. Those who meet specific criteria will receive exclusive digital items and enhanced Tune Life rewards, allowing them to earn more points at stores like Amazon through special avatars.

Introducing aibo

aibo is designed to foster companionship and joy within households. Launched in 2018, this entertainment robot connects with people, encouraging affection and interaction. With its rounded, lifelike appearance and sensors that recognize surroundings and interactions, aibo’s personality develops over time, allowing it to deepen bonds with its owners. It expresses a range of emotions through eye movements, blinking, and lively gestures, creating a fulfilling companionship.

Discover More About aibo

Visit the official aibo website

BlockBloom: The Future Is Here

Founded on October 1, 2025, BlockBloom seeks to offer thrilling experiences in the web3 age while providing revenue opportunities for users and businesses alike. With the motto "Zero Start, Full Bloom," the company intends to visualize a fun web3 experience and support businesses in exploring and engaging in this innovative space. BlockBloom specializes in planning and executing various web3 initiatives utilizing blockchain technology and also offers consulting services for businesses considering entry into the web3 landscape.

Get in Touch with BlockBloom

For inquiries, please contact Sony Bank.
For the announcement about BlockBloom's establishment: Read More

Tune Life: Your Daily Health Companion

Tune Life is a unique health support app that rewards users for everyday activity — whether walking, exercising, or sleeping. Developed by Supplim, a joint venture between Sony Group and M3, it employs AI technology to help users track and improve their fitness habits. The app analyzes exercise videos from popular influencers in real time, scoring users as they work out. Simply place your smartphone by your pillow at night to measure sleep quality, earning points with every interaction.

Download Tune Life Now

Get the app for free!

Sony Bank CONNECT: Seamless Experience

Sony Bank offers a smartphone app, Sony Bank CONNECT, that connects users to a web3 entertainment landscape, allowing easy access to NFT marketplaces. This app supports users by letting them display and enjoy their owned NFTs, enriching the overall experience.

Explore Sony Bank CONNECT

Download the Sony Bank CONNECT app here

Conclusion

With the collaboration between Tune Life, Sony Bank, and innovative technologies like aibo and NFTs, users are in for a unique, rewarding health journey. This campaign promises to create engaging experiences that benefit individuals while promoting health and fitness in an enjoyable manner. Stay tuned for more updates on this revolutionary initiative!