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WebMD and Kaia Health Partner to Revolutionize MSK Support

In a significant move for healthcare innovation, WebMD Health Services has announced a partnership with Kaia Health, a leader in digital health solutions for musculoskeletal (MSK) care. This collaboration aims to empower a vast number of employees and health plan members by providing on-demand, evidence-based care that not only mitigates pain but also enhances mobility and ensures overall wellness.

Addressing Chronic Pain

More than 52 million Americans are grappling with chronic pain, often facing barriers such as long waiting periods for treatment and soaring medical costs. Only 10 percent of these individuals get the necessary treatment, primarily due to logistical hurdles including work absences. The new partnership seeks to eliminate these obstacles by offering accessible, personalized digital therapy integrated within the WebMD ONE framework.

The combination of Kaia Health's clinically validated therapy programs and WebMD’s robust well-being programs guarantees a user-centric approach. This exciting collaboration integrates certified pain coaches from WebMD with innovative pain management solutions from Kaia, ensuring a seamless journey towards pain relief and better health management.

A Seamless User Experience

The integration of Kaia’s digital MSK therapy into the WebMD ONE platform marks a pivotal point for healthcare accessibility. By utilizing AI-driven motion tracking technology, users will receive real-time feedback on their exercises, promoting the correct execution of movements, and ultimately enhancing safety and effectiveness—all through their mobile devices. This cutting-edge feature enables users to manage their pain and improve their physical health conveniently.

In addition, through the partnership, enrolled members gain immediate chat access to health coaches alongside scheduled telephonic check-ins, creating a holistic experience designed to support users comprehensively in their journey towards enhanced physical wellness.

Enhanced Features of the Partnership

1. Streamlined Integration

Kaia Health’s program is fully incorporated into WebMD ONE, ensuring users can experience the combined advantages of both platforms seamlessly.

2. Engaging User Experience

WebMD’s certified pain coaches will actively contribute to the user experience, enhancing outcomes and keeping users engaged throughout their healthcare journey.

3. Technology-Driven Accessibility

The partnership bridges the gap between high-quality MSK management and the accessibility needs of employees, making it easier for health plan members to access essential resources.

Improving Lives Through Innovation

Gemma Wenstrom, COO of Kaia Health, expressed the company’s belief in leveraging technology to improve healthcare access. The partnership with WebMD Health Services will allow for broader delivery of effective pain management solutions, facilitating improved physical function and overall wellness.

WebMD Health Services has already onboarded its first WebMD ONE client through Kaia, providing its pain management tools to around 68,000 users. The integration of Motion CoachTM, a proprietary technology from Kaia, assesses movements in real time, offering audiovisual feedback to users on their exercise form.

A Commitment to Health Innovation

Both WebMD and Kaia Health are committed to driving innovation in digital health and advancing well-being through personalized, evidence-based solutions. Employers and health plans can now benefit from a unified, engaging approach to optimizing musculoskeletal health, which not only improves outcomes but also reduces healthcare costs.

About the Companies

WebMD Health Services has over 25 years of experience in influencing positive health behavior changes. Trusted for providing accurate health information, WebMD is committed to designing solutions that meet the wellbeing needs of a varied clientele. Meanwhile, Kaia Health stands out as a global leader in digital MSK care, providing users with personalized health solutions that reduce pain and empower users to take charge of their wellness.

This partnership not only signifies a step forward in pain management technology but also highlights the ongoing evolution of digital health strategies that aim to enhance the quality of life for many.

For more information, visit WebMD Health Services and Kaia Health.