Beats Launches Exclusive Charging Accessories at Seven-Eleven in Japan
On July 11, 2023, Seven-Eleven will begin to sell the "Beats Cable", the first charging accessory from the Beats brand under Apple Inc. This eagerly anticipated product will be available exclusively at all 21,756 Seven-Eleven stores throughout Japan, marking a significant expansion of Apple's presence in the retail market.
The launch of the "Beats Cable" follows a successful introduction of wireless earbuds, the "Beats Solo Buds", in May 2019. The cable will come in two striking colors: Bolt Black and Rapid Red, which is a color exclusively available through Seven-Eleven stores. This exclusive offering is a result of the strong partnership that Seven-Eleven has fostered with Apple over the years.
The "Beats Cable" will offer three different types for users, making it versatile for charging various devices. These types include:
Each cable is 1.5 meters long, providing ample reach for all charging needs. Priced at ¥2,255 (approximately $15.50), this product aims to bridge the gap between high-quality audio and convenient charging for music enthusiasts and tech users alike.
Seven-Eleven has long committed to meeting diverse customer needs and preferences. Their collaboration with Apple continues to grow, ensuring that customers have access to the latest technology and accessories. As such, they strive to expand their product range to accommodate a wide variety of preferences.
In addition to the new charging cables, the previously launched "Beats Solo Buds" will also transition to national availability, enhancing the Beats product line available to Japanese consumers. With retail pricing of ¥11,637 (approximately $80), the earbuds present a stylish and high-performance option for those seeking quality audio on the go.
As the exclusive seller of these cutting-edge products, Seven-Eleven solidifies its position as a retail leader in electronics and accessories. Customers are encouraged to visit their nearest location starting July 11 to be among the first to explore the unique offerings.
Note: Products may not be available at all locations.
This retail expansion excludes direct sales through Apple Store locations and online platforms.
The launch of the "Beats Cable" follows a successful introduction of wireless earbuds, the "Beats Solo Buds", in May 2019. The cable will come in two striking colors: Bolt Black and Rapid Red, which is a color exclusively available through Seven-Eleven stores. This exclusive offering is a result of the strong partnership that Seven-Eleven has fostered with Apple over the years.
The "Beats Cable" will offer three different types for users, making it versatile for charging various devices. These types include:
- - USB-C to Lightning cable
- - USB-C cable
- - USB-A to USB-C cable
Each cable is 1.5 meters long, providing ample reach for all charging needs. Priced at ¥2,255 (approximately $15.50), this product aims to bridge the gap between high-quality audio and convenient charging for music enthusiasts and tech users alike.
Seven-Eleven has long committed to meeting diverse customer needs and preferences. Their collaboration with Apple continues to grow, ensuring that customers have access to the latest technology and accessories. As such, they strive to expand their product range to accommodate a wide variety of preferences.
In addition to the new charging cables, the previously launched "Beats Solo Buds" will also transition to national availability, enhancing the Beats product line available to Japanese consumers. With retail pricing of ¥11,637 (approximately $80), the earbuds present a stylish and high-performance option for those seeking quality audio on the go.
As the exclusive seller of these cutting-edge products, Seven-Eleven solidifies its position as a retail leader in electronics and accessories. Customers are encouraged to visit their nearest location starting July 11 to be among the first to explore the unique offerings.
Note: Products may not be available at all locations.
This retail expansion excludes direct sales through Apple Store locations and online platforms.
Topics Consumer Products & Retail）
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