Exploring the Future of Hospitality at the Hotel Innovation Forum 2026
The Hotel Innovation Forum 2026, co-organized by PPP STUDIO and Nazuna, is set to be a landmark event in the hospitality sector, scheduled for July 2, 2026, from 16:00 to 20:00 at the PPP STUDIO in Shibuya, Tokyo. This conference aims to bridge the gap between transformation and implementation within the hospitality industry, focusing on digital strategies, AI applications, and brand development. Following the success of its inaugural edition in November 2025, which boasted a remarkable satisfaction rate of 92%, this second forum promises to delve deeper into practical implementations.
As a subsidiary of TORIHADA, PPP STUDIO has been at the forefront of creator-driven marketing, particularly through its collaboration with Nazuna in producing impactful short video promotions via TikTok GO. The forum will facilitate live discussions featuring industry leaders who will share insights on current trends and future directions of digital strategies in hospitality.
Date: July 2, 2026
Time: 16:00 - 20:00 (Networking session from 19:00 - 20:00)
Venue: PPP STUDIO, 6F, 2-25-12 Dogenzaka, Shibuya, Tokyo
Capacity: Offline participants via lottery; online participants have no limits
Cost: Free (Registration required)
Special site: Hotel Innovation Forum 2026
Organizer: Nazuna Corporation
Co-organizers: Shukuyajuku Corporation, PPP STUDIO
Sponsors: eiicon, Firework Japan, Check Inn, JAPAN SELECT
- Ryuuichi Watanabe (Nazuna Corporation)
- Miyako Nakamura (PPP STUDIO)
- Takahiro Kato (Agoda International Japan)
- Keisuke Nakamura (Genspark)
- Takeshi Kobayashi (C&RM)
- Taichi Yoshinari (Nari’s LLC)
- Takahiro Miura (The Breakthrough Company GO)
- Hiroko Yamazaki (Hilton Japan - Micronesia)
- Hiroshi Fujisaki (Tokyo Station Hotel, Japan Hotel Corporation)
- Yasuhito Yamano (Atona Corporation)
The hybrid format of this forum will bring together leading figures from the hospitality industry, providing a valuable platform for sharing innovative ideas and fostering collaboration. Discussions will focus on vital topics such as digital marketing strategies that resonate with today's consumer behaviors, particularly in the context of rising inbound tourism and the challenges facing traditional advertising methods.
Nazuna is known for its “Friendly Luxury” inns, particularly in Kyoto, where properties like "Nazuna Kyoto Nijo Castle" and "Nazuna Kyoto Goshō" have garnered Michelin Guide recognition. The company continues to innovate within the hospitality space, illustrating its commitment to redefining guest experiences. With plans to expand into the Kanto region with the opening of "Nazuna Hakone Miyanoshita" in May 2025, Nazuna is undoubtedly a frontrunner in hospitality innovation.
For more information on Nazuna, visit their official site here.
Likewise, you can learn about TORIHADA, which champions creator economies through their platform, FANME, at TORIHADA's website.
As a subsidiary of TORIHADA, PPP STUDIO has been at the forefront of creator-driven marketing, particularly through its collaboration with Nazuna in producing impactful short video promotions via TikTok GO. The forum will facilitate live discussions featuring industry leaders who will share insights on current trends and future directions of digital strategies in hospitality.
Conference Overview
Date: July 2, 2026
Time: 16:00 - 20:00 (Networking session from 19:00 - 20:00)
Venue: PPP STUDIO, 6F, 2-25-12 Dogenzaka, Shibuya, Tokyo
Capacity: Offline participants via lottery; online participants have no limits
Cost: Free (Registration required)
Special site: Hotel Innovation Forum 2026
Organizer: Nazuna Corporation
Co-organizers: Shukuyajuku Corporation, PPP STUDIO
Sponsors: eiicon, Firework Japan, Check Inn, JAPAN SELECT
Event Program
- - 16:00 - Doors Open and Registration Begins
- - 16:15 - 16:55 - Session 1: Current and Future Digital Strategies
- Ryuuichi Watanabe (Nazuna Corporation)
- Miyako Nakamura (PPP STUDIO)
- Takahiro Kato (Agoda International Japan)
- - 17:10 - 17:50 - Session 2: Next-Generation Organization Design through AI Utilization
- Keisuke Nakamura (Genspark)
- Takeshi Kobayashi (C&RM)
- Taichi Yoshinari (Nari’s LLC)
- - 18:10 - 19:00 - Session 3: Building a Consistent Brand
- Takahiro Miura (The Breakthrough Company GO)
- Hiroko Yamazaki (Hilton Japan - Micronesia)
- Hiroshi Fujisaki (Tokyo Station Hotel, Japan Hotel Corporation)
- Yasuhito Yamano (Atona Corporation)
- - 19:00 - 20:00 - Networking Session (Offline participants only)
The hybrid format of this forum will bring together leading figures from the hospitality industry, providing a valuable platform for sharing innovative ideas and fostering collaboration. Discussions will focus on vital topics such as digital marketing strategies that resonate with today's consumer behaviors, particularly in the context of rising inbound tourism and the challenges facing traditional advertising methods.
A Brief Look at Nazuna
Nazuna is known for its “Friendly Luxury” inns, particularly in Kyoto, where properties like "Nazuna Kyoto Nijo Castle" and "Nazuna Kyoto Goshō" have garnered Michelin Guide recognition. The company continues to innovate within the hospitality space, illustrating its commitment to redefining guest experiences. With plans to expand into the Kanto region with the opening of "Nazuna Hakone Miyanoshita" in May 2025, Nazuna is undoubtedly a frontrunner in hospitality innovation.
For more information on Nazuna, visit their official site here.
Likewise, you can learn about TORIHADA, which champions creator economies through their platform, FANME, at TORIHADA's website.
Topics Consumer Products & Retail）
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