Frances Thomson Appointed Chief Marketing Officer at Transwestern Companies

Frances Thomson Takes the Helm as CMO of Transwestern Companies

In a significant leadership change, Frances Thomson has been appointed as the Chief Marketing Officer for Transwestern Companies. This decision marks a pivotal moment as she will spearhead marketing strategies across the organization’s comprehensive platform that integrates real estate services, development, investment management, and hospitality.

As a crucial figure within Transwestern's executive committee, Thomson will be responsible for the conception, planning, and execution of the company's branding, marketing initiatives, and communication strategies. Additionally, she will play a vital role in enhancing sales enablement initiatives throughout the firm.

CEO Larry P. Heard praised Thomson, highlighting her talent, passion, and energy. He noted her proven capability to inspire and foster collaboration with both internal teams and external partners. His confidence in Thomson stems from her exceptional skill set that includes team building, relationship management, and pragmatic problem-solving, all of which align with Transwestern's mission of delivering outstanding results through a unified commercial real estate approach.

Thomson arrives at Transwestern following a decade-long tenure at CBRE, where she adeptly managed property marketing and business development initiatives. Her most recent role there was as the marketing director for capital markets, where she was instrumental in crafting value propositions, developing messaging strategies, and executing go-to-market plans. Her career also saw her contribute to project management and brand development efforts at the Houston marketing agency FKM. She holds a Bachelor of Arts in Communication Studies from Vanderbilt University.

Upon her appointment, Thomson expressed her enthusiasm for joining Transwestern. She emphasized the organization’s status as an industry leader known for its strong corporate culture and dedication to service excellence. Thomson is eager to collaborate with leaders and marketing divisions to elevate the presence and engagement of Transwestern's experts, ultimately driving greater value for clients and investors alike.

Transwestern consists of four interconnected companies that collaborate to offer clients comprehensive insights and services in the commercial real estate sector. The organization is celebrated for its award-winning culture that encourages innovation and resource sharing among employees. Through its nationwide offices and global partners, Transwestern remains committed to enhancing the built environment and fostering communities while promoting career advancement for all its workforce.

For more information about Transwestern and its expansive services, visit Transwestern's website.