#Japan #Tokyo #AI Tool #Shirofune #I'm Creative

Shirofune Strengthens Its AI Creative Tool

Shirofune, a Tokyo-based company, has announced substantial enhancements to its AI creative improvement tool, "I'm Creative." This update focuses on improving the accuracy of creative analysis and offers users new insights through detailed service analysis reports.

Background: Aiming for Higher Precision in Creative Analysis

The core functionality of "I'm Creative" revolves around the automatic collection of service information for creative analysis and improvement suggestions. Initially, the focus was on basic service details such as names, categories, and feature information. However, to provide more precise recommendations, it became clear that a deeper understanding of user feedback and competitive positioning was necessary.

With the latest update, Shirofune has expanded the scope of its data collection. This includes not just reviews and case studies, but also information on competitors and social media trends, significantly boosting analysis accuracy.

Key Highlights of the New Features

1. Enhanced Creative Analysis Accuracy
The tool now automatically collects and analyzes a broader range of information, which improves the quality of the suggested enhancements. This isn't limited to mere data gathering; the tool generates marketing insights, such as understanding why users choose certain services and identifying competitive gaps that competitors might not be addressing.

2. Introduction of Service Analysis Reports for Users
Instead of keeping analysis results solely for internal use, Shirofune is now sharing these insights with users in the form of service analysis reports. These reports serve as valuable resources for creative improvement and foundational information for broader marketing strategies.

What is "I'm Creative?"

"I'm Creative" is Shirofune's AI-powered tool designed for analyzing digital ad creatives, including both video and static ads. It quantitatively assesses the factors influencing performance variations and auto-generates improvement recommendations based on those insights. This functionality allows marketers to significantly enhance the performance of their creative campaigns and enables even less experienced team members to conduct professional-level analysis and improvements.

Moreover, the analysis process and results are fully documented in data and text formats, preventing knowledge from being lost in a black box and allowing for the accumulation of valuable insights.

Success Stories from Users

Several companies have already benefited from Shirofune's innovative tool, including:

• - SHE Inc.
• - AViC Co., Ltd.
• - EMNet Japan
• - Nihon Zaitaku Co., Ltd.

This feedback signifies the tool's positive impact on various advertising efforts.

Shirofune: Revolutionizing Ad Management

Shirofune operates as an advertising management automation tool that claims to help users achieve "professional-quality ad management in just ten minutes a day." Even those new to advertising can use the tool to manage campaigns from ad publication to optimization seamlessly. Besides offering user-friendly operations, the platform incorporates AI analysis capabilities to enhance creative ads further.

Additionally, Shirofune integrates data across CRM and E-Commerce platforms to facilitate advertising operations based on LTV, empowering advanced users to refine their strategies. This automation is crucial for improving productivity within advertising-related tasks.

Currently, more than 13,000 accounts are utilizing Shirofune to automate their operations, which includes supporting both publicly traded and growing companies' internal advertising needs. Shirofune has also expanded internationally, with a growing presence in territories like North America and Australia.

Moreover, in April 2025, the representative of Shirofune, Mitsunaga Kikuchi, is set to receive the prestigious "GOLD" award at the 2025 ANA Marketing Technology Innovator of the Year Awards.

Company Overview

• - Representative: Mitsunaga Kikuchi
• - Business Description: Development and provision of the ad management automation tool "Shirofune"
• - Establishment: October 2014
• - Location: 4F, Nihonbashi Sōrōkaku Bldg, 1-8-13 Nihonbashi Honcho, Chuo-ku, Tokyo, 103-0023
• - Website: Shirofune Website
• - Related Companies: ShirofuneX, ShirofunePlus, Shirofune Inc. (U.S. subsidiary)