#Japan #winter boots #Glacier #Hokkaido #Danner

The New Era of Winter Footwear: DANNER's GLACIER

Winter footwear in Hokkaido is no small matter, and DANNER, a renowned American boot brand, has unveiled its latest visual production featuring the highly regarded winter boot, GLACIER. Released on October 31, 2025, this new movie brings to life the winter boot's exceptional qualities through the eyes of local experts—florist Chihiro Noda and photographer Yuhei Tatsukawa.

Exceptional Performance Under Harsh Conditions

The GLACIER winter boot has become an essential piece of footwear for residents in Hokkaido, where the freezing temperatures and heavy snowfall can create challenging conditions. An astonishing 90% of its sales occur within Hokkaido, showcasing its popularity among those who rely on durable and reliable winter gear. The secret lies in its use of advanced technology, combining Vibram Arctic Grip and XS Trek Evo to create the remarkable Arctic Grip All Terrain sole. This design ensures that the boot remains slip-resistant even on icy surfaces. Furthermore, it incorporates DANNER's proprietary DANNER DRY membrane, which delivers outstanding waterproofing, coupled with insulating warm materials that provide a comfortable inner environment, no matter the chill outside.

DANNER’s Craftsmanship Philosophy

Founded in 1932, DANNER has spent over 90 years honing its craftsmanship under the principle of producing boots that are reliable in any environment. The GLACIER embodies this philosophy, designed to support people who brave the tough winter elements. With a focus on safety and comfort, the boot allows for extended wear without compromising on performance.

Outstanding Local Talent in the New Movie

The new visual movie not only showcases the boot but also focuses on the expertise of its featured locals. Chihiro Noda, a florist working amidst the snowy landscape, and Yuhei Tatsukawa, a photographer who captures the beauty of winter nature, highlight why they trust the GLACIER in their daily tasks. Throughout the film, they share personal insights into the necessity for dependability in snowy and icy conditions, emphasizing the boot's practicality and reliability.

Comments from the Experts

Chihiro Noda commented, “People from Hokkaido tend to be cautious while walking, yet I find that with the right footwear, you can confidently navigate any path. The GLACIER creates this sense of trust, allowing for natural movement without worry.”

Yuhei Tatsukawa stated, “The grip is impressive, making walking feel as easy as treading on regular pavement. I no longer have to think about slippery spots while searching for subjects to photograph.”

Product Specifications

• - Name: GLACIER
• - Colors Available: Black, Beige, Honey, Cocoa, F.Gray
• - Sizes: 23.0cm to 28.0cm (in 0.5cm increments), and 29.0cm
• - Price: ¥20,900 (tax included)

Expert Profiles

• - Chihiro Noda is a florist based in Sapporo, Hokkaido, with a deep understanding of floral culture acquired through experiences in various locations, including Tokyo and Morocco. She opened her own studio and retail space, “Hana to Iroiro Tanebana shuka,” to connect people through flowers.

• - Yuhei Tatsukawa was born in Rumoi City, Hokkaido, and developed a passion for photography early on. His unique ability to capture rare scenes, such as the elusive white Ezo deer, has garnered him recognition through various media outlets. With a strong local focus, he actively participates in promoting regional events through his photography.

About DANNER

Founded in 1932 in Wisconsin, USA, DANNER started as a work shoe manufacturer with a commitment to crafting the best possible boots. As one of the first brands to adopt VIBRAM soles in the United States, DANNER has continued to innovate, becoming the first in the world to introduce GORE-TEX lining into footwear in 1979.

Company Overview

• - Company Name: ABC Mart, Inc.
• - Representative: Minoru Noguchi
• - Location: 1-3-1 Azabudai, Minato, Tokyo, 106-0041
• - Established: June 6, 1985
• - Primary Business: Retail of shoes, clothing, and miscellaneous goods, along with planning, manufacturing, and selling footwear.

For more information, visit the DANNER Japan official site and be inspired to conquer winters with the GLACIER boot!
Explore the official YouTube channel for visual stories: Danner YouTube Channel