Discover the Unique Craft of 'Southern Hemisphere Squeeze' in the New Lemon Dō Commercial Starring Hayato Ichihara

A Refreshing Take on Lemon Dō: The Southern Hemisphere Squeeze

Coca-Cola Japan's popular drink brand, Lemon Dō, is set to transform the way we experience lemon beverages with its latest release, the 'Lemon Dō Without Sugar Nigori Lemon.' This new offering, launching on September 8, 2025, brings a bold flavor and an innovative production technique to the forefront of its marketing.

The initial leap into this redefined product focuses on the crafting of zero-sugar, natural-tasting lemon sours, amplifying the beloved taste of lemon without the added sweetness. With an almost two-year development period dedicated to perfecting this drink, the combination of traditional squeezing methods alongside modern enhancements has resulted in a flavor that feels both authentic and innovative.

Central to this robust flavor experience is the application of the newly introduced 'Lemon Oil.' This concept derives from a technique used by bartenders, known as the 'Southern Hemisphere Squeeze,' where the lemon is turned upside down, allowing the skin to infuse more flavor into the juice. By extracting essential oils from the peel, Lemon Dō is able to transport drinkers to a zesty universe where the essence of lemon truly shines.

In tandem with the product launch, an exciting new commercial featuring actor Hayato Ichihara will begin airing nationwide on September 9, 2025. In the commercial, Ichihara takes on the role of the second-generation owner of Lemon Dō, eagerly seeking the ultimate lemon aroma. His journey through the challenges of flavors leads him to discover the 'Southern Hemisphere Squeeze,' where the interplay of bitter peel and tangy juice comes to life on screen.

Furthermore, ahead of the TV spot's release, a web video featuring Ichihara alongside renowned voice actor Mamoru Miyano will be released on September 4, 2025. This additional content shows Ichihara in humorous pursuit of mastering the Southern Hemisphere Squeeze, while receiving tips from Miyano, known for his mastery in the voice acting domain.

What to Expect from the New Website and CM

The commercial features dynamic visuals of Ichihara, starting with a questioning attitude: "Is a sugar-free lemon sour enough?" As he delves into experimenting with lemon flavors, viewers witness the methodical crafting of the 'Southern Hemisphere Squeeze.' With passion and a true craftsperson's mindset, Ichihara exclaims, "Isn’t it fascinating? The lemon is so bright!" He presents a compelling case for why viewers should try the enhanced Lemon Dō right away.

The WEB Video Element

Meanwhile, the web content resonates deeply with the social media-savvy audience, incorporating comedic exchanges as Miyano both challenges and coaches Ichihara in refining this distinctive flavor technique. Miyano brings his voice acting expertise to showcase how to approach perfecting the Southern Hemisphere Squeeze, resulting in an enthusiastic performance from Ichihara, who calls for even further insights with childlike wonder.

With this engaging campaign, Coca-Cola aims not only to elevate the awareness of Lemon Dō but also to engage fans through various platforms. A corresponding social media campaign will run from September 8 to September 21, 2025, granting followers the chance to win sets of the newly debuted Lemon Dō flavors.

Explore the exciting nuances of lemon flavors with the innovative 'Southern Hemisphere Squeeze' technique. Don’t miss the new commercials and online content that illustrate the fun and creativity inherent in making the perfect lemon drink!