#Japan #Strong Heart #Strong Milk Bar #Shonan Festival #Chigasaki

Strong Heart Expands Sports Support at Shonan Festival 2025

In an exciting development for sports enthusiasts, Strong Heart Co., Ltd., headquartered in Minato, Tokyo, is stepping up to support the upcoming Shonan Festival 2025. This festival, taking place on May 24th and 25th, marks the company's first sponsorship of this annual event, which celebrates its 32nd iteration this year. Strong Heart is not just participating; they are actively promoting health and wellness through sports by providing their newly launched Strong Milk Bar to participants of various sports events during the festival.

The Shonan Festival, organized by the Shonan Festival Executive Committee with support from the Chigasaki Chamber of Commerce and the city of Chigasaki, aims to foster community spirit through sport and recreation. During the festival, Strong Heart plans to distribute its innovative Strong Milk Bar, a sister product to its popular Strong Bar, to approximately 200 expected participants in children’s events, beach soccer, rugby, and more. Since its recent revamp, the Strong Milk Bar has quickly captured attention, contributing to Strong Heart's impressive achievement of selling around 2.6 million protein bars over the past five years.

In addition to its festival participation, Strong Heart also secured a special sponsorship at the 15th Shonan Fujisawa Citizen Marathon held on January 26, where they distributed 11,000 Strong Bars for free, showcasing their commitment to promoting a healthy lifestyle among the community.

Further extending their support, Strong Heart will also be sponsoring the 1st URBAN SPORTS FESTIVAL in SHONAN on June 14th, 2025, at Chigasaki City's Central Park. Expecting around 2,000 local children to participate, this festival will feature various sporting activities including snag golf, basketball, skateboarding, frescoball, pickleball, round net, trampoline, and dance experiences. Strong Heart is proud to serve as a top partner of the Shonan Snag Golf Association, contributing to the development of this sport and expanding opportunities for local youth to engage in physical activity.

Expanding Horizons

Strong Heart intends to extend its sponsorship activities beyond the Shonan area. Plans are underway to actively participate in sports events across Japan, including trail running competitions, in a bid to encourage more individuals to engage in sports and embrace healthier lifestyles. This proactive approach underlines Strong Heart's commitment to back sports that resonate within the community while emphasizing the importance of health and wellness.

Product Highlights

Strong Milk Bar

The Strong Milk Bar is crafted with approximately half the size of its predecessor, making it a perfect fit for kids and women. Each bar contains 10 grams of milk protein, alongside calcium equivalent to two cups of milk. This bar has been developed to include high-quality milk protein, sourced from the United States, known for its compliance with anti-doping regulations set by the World Anti-Doping Agency (WADA).

Strong Bar

The original Strong Bar remains a wholesome choice, made with just eight simple ingredients, ensuring it is both delicious and free from additives. The product has gained recognition not only for its taste but also for its commitment to athletes through its anti-doping compliance.

With flavor options that include Rich Milk and Rich Cocoa, both products are available for purchase on the Strong Heart Shop website and other online marketplaces like Amazon and Rakuten.

The dedication of Strong Heart to supporting sports and promoting health in the community reflects a robust corporate philosophy focused on making a positive impact. For more information about the company and its products, visit Strong Heart.