#USA #Newark #Timothée Chalamet #Lucid Gravity #Lucid Motors

Lucid Motors' New Brand Story: "Driven"

Lucid Group, Inc. (NASDAQ: LCID), renowned for manufacturing some of the most advanced electric vehicles in the world, has raised the bar with its latest creative campaign titled "Driven." Launched on September 4, 2025, this exciting endeavor marks the beginning of a multi-year collaboration with Academy Award-nominated actor Timothée Chalamet, who serves as the global brand ambassador for Lucid.

This campaign, directed by acclaimed filmmaker James Mangold, known for his work on successful films such as "Ford v Ferrari," features a compelling narrative that highlights the exceptional performance and unique features of Lucid's latest model, the all-electric Lucid Gravity SUV. The campaign seeks not only to promote the vehicle but to create a cinematic experience that draws viewers into the story.

The narrative unfolds as Chalamet, playing the role of a groom, alongside actress Larsen Thompson as his bride, encounter challenges while traveling on a dusty desert road. After their motorcycle breaks down, the couple boldly enters a remote government facility where they hijack the stunning Lucid Gravity. As they drive off toward the horizon, the story aims to present the Gravity as more than just an automobile—it symbolizes adventure and discovery, embodying unmatched capabilities in terms of space, speed, and range.

Lucid's campaign includes a suite of visual materials, available in formats of 30 seconds, 60 seconds, and an extended director's cut lasting two minutes. In alignment with this campaign, the vehicle itself is showcased as an all-electric SUV designed for versatility and performance, reminiscent of a sports car while accommodating families with its spacious three-row seating.

In describing the collaboration, Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors, expressed excitement about the innovative storytelling approach. He emphasized how this partnership with talented individuals like Chalamet and Mangold allows Lucid to transcend conventional marketing tactics, showcasing the Gravity's versatility and performance through engaging narratives rather than just technical specifications.

Additionally, the campaign incorporates adrenaline-pumping stunt driving sequences, featuring expert driver Tanner Foust, further amplifying the thrill conveyed to audiences. The music enhances this experience, highlighted by a captivating rendition of "Burning" by Yeah Yeah Yeahs, which serves to intensify the emotional connection in the storytelling.

The Lucid Gravity is more than just a vehicle; it represents a commitment to sustainability without compromising luxury or performance. With a remarkable EPA-estimated range of 437 miles when configured with a three-row layout, it positions itself as an ideal travel companion for customers seeking exploration.

Timothée Chalamet, celebrated for his Academy Award nominations and recent victories, epitomizes the modern consumer. His role in this campaign not only connects Lucid with Hollywood glamour but also reinforces the brand's dedication to advancing electric vehicle technology and design.

About Lucid Group

Lucid Group, Inc., headquartered in Silicon Valley, focuses on pushing the boundaries of electric vehicle technology. With their state-of-the-art factory in Arizona, Lucid is committed to delivering cutting-edge electric vehicles addressed to environmentally conscious consumers who value both innovation and performance.

In summary, the "Driven" campaign serves as an exhilarating invitation for audiences to experience the Lucid Gravity, a vehicle designed not just to meet the demands of modern driving but to inspire and fuel the spirit of adventure. This endeavor reflects Lucid's vision of a sustainable future powered by groundbreaking technology and imaginative storytelling.