See's Candies Brings Summer Joy with Annual Lollypalooza Event

Sweet Summer Celebration: Lollypalooza 2026

See's Candies, the beloved chocolatier from California, is excited to announce the return of its annual Lollypalooza—a month-long festival dedicated to celebrating one of its signature treats: Lollypops. As the fourth year of this beloved event kicks off, customers can expect to enjoy not only a wide array of flavors but also special deals and surprises that will sweeten their summer.

Celebrating a Rich Tradition

This year’s Lollypalooza is particularly special as See's Candies continues to celebrate its 105th anniversary, marking over a century of delighting customers with handcrafted candies. Since opening its doors in 1921, See's has built a legacy of quality and tradition, making every chocolate and candy a cherished moment for families and friends alike.

Throughout the month of July, candy lovers are invited to explore See’s complete range of Lollypops, featuring both classic and seasonal flavors. These delightful treats, first introduced in the 1940s, have been a staple in lunchboxes and road trips, contributing to joyful memories for generations.

Pat Egan, President and CEO of See's Candies, articulated the company’s commitment to sweetening life’s moments, saying, "For generations, See's Lollypops have been part of life's sweet moments. Our American-made, delicious Lollypops get tucked into lunchboxes, shared on road trips, or enjoyed after a visit to a See's shop."

New Flavors and Exciting Offers

As part of the Lollypalooza festivities, See's will unveil a brand-new Lollypop flavor on July 20, coinciding with National Lollypop Day. The highlight of the event will be a limited-edition Lollypalooza box, which contains an assortment of 30 Lollypops featuring 14 popular flavors—ideal for those who want to indulge in the ultimate sweet treat experience.

For those who prefer a personalized touch, customers can create their own custom box filled with their favorite Lollypops while enjoying promotional savings throughout the month. This allows candy enthusiasts to mix and match flavors and create the perfect candy collection tailored to their taste.

Join the Celebration

In celebration of Lollypalooza, See's Candies is offering 20% off all packaged Lollypops and Little Pops® from July 1 to July 31, including the exclusive Lollypalooza assortment. Fans will also have a chance to win a year’s supply of Lollypops by participating in the company’s promotional sweepstakes. This exciting opportunity encourages everyone to visit sees.com/lollysweeps for a chance to receive a free box of 30 assorted Lollypops every month for an entire year!

Visitors to See’s Candy shops on July 20 can enjoy a complimentary Lollypop of their choice—while supplies last—making this day a must-visit for fans near and far. As the summer rolls on, those looking to join in on the festivities can stay updated on social media for all the latest Lollypalooza news, including the much-anticipated reveal of the new flavor.

Experience See’s Candies Today

For more information about Lollypalooza, to shop for Lollypops, or to subscribe to See's email newsletter for exclusive updates, visit sees.com. Don’t miss the chance to indulge in your favorite Lollypops and create sweet memories this summer!

This July, discover why See’s Candies is an enduring favorite, bringing joy to candy lovers through innovative flavors and cherished traditions.