Poppies® Inspires Families to Share Sweetness with Grown to Share Initiative

As families transition into the school year, Poppies® Mandarins is encouraging them to embrace everyday moments as chances to give back through its recent campaign, Grown to Share. In collaboration with Feeding America®, this initiative aims to support local families facing food insecurity by turning sweet moments into meaningful contributions.

From now until mid-September, shoppers can find specially marked Grown to Share bags at participating Brookshire Grocery Co. locations in areas like East Texas, Louisiana, and Arkansas. Customers are prompted to scan a QR code featured on these bags, which directly contributes to a Poppies-funded donation of at least ten meals through Feeding America®’s extensive network of local partner food banks. The anticipated impact of this campaign is significant, with Poppies® expecting to provide up to 450,000 meals for families in need.

On August 25, representatives from Poppies® and Brookshire Grocery Co. gathered at the East Texas Food Bank, where 34 dedicated volunteers packed over 5,700 food packs aimed at supporting children returning to school across the region. This event not only showcased community spirit but also highlighted Poppies®' commitment to social responsibility, as the company made a generous donation of $10,000 to bolster the food bank's efforts to aid local families in establishing a strong start to the school year.

“Children notice the little things we do every day,” commented Julie Dunmire, Marketing Director for Kings River Packing. “We love that choosing a lunchbox favorite can become a simple act of sharing. Through Grown to Share, families can make an impact with a scan, and we’re proud to partner with Brookshire Grocery Co. and Feeding America® to make that possible.”

The Grown to Share initiative doesn’t just aim to feed the hungry; it also promotes family engagement and a sense of community. As parents and children pick out their favorite Poppies® mandarins and scan the QR codes, they are reminded of the importance of kindness and empathy in their daily lives. The easy accessibility of the initiative allows families to get involved in a meaningful way without feeling overwhelmed by the process.

Poppies® Mandarins prides itself on delivering delicious, juicy fruit that is not only enjoyable but also a healthy snack option for children. Rich in vitamin C and naturally segmentable, Poppies® mandarins spark joy and foster connections among families. This aligns perfectly with their mission to make everyday life just a bit sweeter while contributing to something bigger than themselves — the fight against hunger.

For families looking to join this worthy cause, simply visit participating Brookshire Grocery stores throughout East Texas, Louisiana, and Arkansas. You can also access more information about Grown to Share and find participating locations by visiting the dedicated website at Grown to Share.

Through campaigns like this, Poppies® Mandarins is setting an example of how corporate responsibility can harmonize with community spirit, encouraging families to nourish not only their bodies with healthy snacks but also the spirit of giving within their communities. By taking small actions, families can make a substantial difference, proving that sharing truly is caring.

Discover the sweetness of giving back with Poppies® this school season, and help unlock meals for those who need them most. This initiative is an inspiring reminder that every little act of kindness can play a part in transforming lives and communities.