Nakamuraya Launches a Sweet Campaign to Promote Traditional Bean Paste Delicacies

Nakamuraya's Sweet Bean Paste Campaign

Nakamuraya, a renowned Japanese confectionery company, is set to launch an exciting campaign starting September 1, 2026, aimed at promoting its diverse range of anko (sweet bean paste) sweets. This campaign, running through November 30, 2026, offers customers a chance to win original eco-bags inspired by their mooncakes and dining vouchers as they indulge in an array of delicious treats.

Established in 1901 in Bongo, Tokyo, and relocated in 1909 to Shinjuku, Nakamuraya specializes in traditional and modern Japanese sweets, boasting over a century of expertise in confectionery production. The company’s philosophy centers around delivering high-quality, authentic tastes that elevate everyday experiences. From renowned dorayaki to baked daifuku and anko pies, their product line is crafted with utmost care and attention to detail, reflecting both tradition and innovation.