#Vietnam #Ho Chi Minh City #Hasegawa #Hoàng Anh #Flavors

Hasegawa Fragrances Expands Global Footprint with Acquisition of Hoàng Anh

In a strategic move to strengthen its global operations, Hasegawa Fragrances Co., Ltd., headquartered in Chuo, Tokyo, has officially completed the acquisition of Hoàng Anh Flavors and Food Ingredients Joint Stock Company, a prominent flavor and food ingredient manufacturer in Vietnam, effective November 10, 2025. This acquisition marks a significant milestone for Hasegawa as it integrates Hoàng Anh into its group, making it a consolidated subsidiary.

Reasons Behind the Acquisition

Hasegawa Fragrances has been focused on expanding its international presence by efficiently utilizing its resources. The company's strategy emphasizes growth in Japan, the United States, and Asia, particularly in Southeast Asian markets. Among these regions, Vietnam has emerged as a particularly promising market due to its rapid growth and untapped potential.

Established in 1998, Hoàng Anh was the first flavor company in Vietnam and has built a solid clientele that includes top beverage and food manufacturers, as well as major Japanese companies, based in Ho Chi Minh City. The company specializes in the production and sale of a wide array of flavors and food ingredients, which are integral components used across various products such as beverages, dairy items, instant noodles, and snacks. The leading products include sweet flavors for dairy and beverages, along with savory flavors tailored for instant noodles, showcasing the company's versatility and market reach.

The overlapping customer bases between Hasegawa and Hoàng Anh are minimal, indicating considerable opportunities for expanding sales channels in Vietnam. This acquisition is expected to create significant synergies in flavor business operations, leveraging Hasegawa's established strengths.

Overview of Hoàng Anh Company

• - Name: Hoàng Anh Flavors and Food Ingredients Joint Stock Company
• - Location: Ho Chi Minh City, Vietnam
• - CEO: Pham Thi Duy, Chairwoman & CEO
• - Business Focus: Manufacturing and sales of various food flavors and ingredients
• - Established: 1998
• - Acquisition Price: 725 billion VND (approximately 4.423 billion JPY)
• - Projected Revenue (2024): 218 billion VND (approximately 1.33 billion JPY)
• - Projected Operating Profit (2024): 45 billion VND (approximately 275 million JPY)

Note: The conversion from VND to JPY is based on an exchange rate of 1 VND = 0.0061 JPY.

With this acquisition, Hasegawa Fragrances is poised to accelerate its penetration into the Southeast Asian market, anticipating that the synergies from Hoàng Anh's established operational framework will bolster growth and reinforce its position in the global flavor industry. As Hasegawa continues to explore innovative avenues and deepen its market engagement, this strategic acquisition undoubtedly paves the way for a robust expansion trajectory in a dynamic and growing market.