#Sweden #Stockholm #Preem #Storykit #video automation

Preem Pioneers In Revolutionary Video Automation Technology

In today's fast-paced digital world, the ability to create engaging video content quickly can make or break a company's outreach strategy. Preem, Sweden's largest fuel provider, has taken a giant leap forward by adopting Storykit's cutting-edge feature, Feeds. This powerful tool simplifies video production by automatically generating high-quality, on-brand videos from published content, allowing companies like Preem to stay ahead in their digital communication strategy.

The Birth of Storykit Feeds

On November 26, 2024, Storykit announced the launch of the Feeds feature, designed to enhance the video creation process significantly. The tool enables subscribers to automatically receive videos generated from their press releases and other content, revolutionizing the way organizations approach video marketing. Mattias Holmqvist, Head of Media Relations at Preem, voiced the excitement surrounding this new technology, stating, "It saves a huge amount of time."

Preem's Commitment to Digital Engagement

Video is a crucial component of Preem’s digital strategy, translating complex ideas into easily digestible formats tailored to engage their audience. Holmqvist emphasizes the need for effective tools to enhance engagement, drawing attention to the indispensable role of Storykit in achieving these goals. "Storykit Feeds allows us to streamline our video production and saves valuable time," he noted.

The automation feature ensures that every press release published by Preem is complemented by an engaging video, arriving seamlessly into their inboxes. This eliminates the hassle of brainstorming new video concepts, as the platform consistently provides fresh perspectives tailored to their branding.

Creating High-Quality Content with Storykit

One of the features that set Storykit apart is its customizable graphic profile. Preem can curate its image and video libraries and specify output formats, thereby ensuring that the videos produced meet their exacting quality standards. Preem retains the option to publish the videos as is or make necessary adjustments before sharing with their audience, enhancing their brand consistency.

A Visionary Future

Preem is not just making strides in renewable fuels but is also enthusiastic about the future of digital engagement. Holmqvist describes the company's innovative spirit, reflecting on the prospects of automating video production: "With Storykit, we can highlight our transition in ways that resonate across digital platforms."

Peder Bonnier, CEO and founder of Storykit, remarked on the significance of this technological advancement: "With Storykit Feeds, you can truly put your video creation on autopilot. While we've implemented it for press releases, the possibilities are endless for any consistent content feed."

As communication dynamics continue to evolve, Preem's collaboration with Storykit places the company on the cutting edge of media interaction, underlining the importance of adaptable and efficient digital marketing strategies. The new Feeds feature not only enhances the company's operational efficiency but also strengthens its commitment to engaging storytelling through video.

Conclusion

The partnership between Preem and Storykit is a testament to the importance of innovation in the realm of digital media. By embracing video automation, Preem enhances its ability to communicate effectively, ensuring that timely and relevant content reaches its audience without compromising quality. As more organizations recognize the value of such technological advancements, Preem stands out as a model of modern engagement practices that can inspire others in the business landscape.