Celebrate 25 Years of Phantasy Star Online with a Special Pop-Up Store

Celebrate 25 Years of Phantasy Star Online

Sega is excited to announce a special pop-up store to commemorate the 25th anniversary of the iconic Phantasy Star Online series. This exciting event will take place from October 17 to November 3, 2025, at the Kino Co. Shinjuku Main Store in Tokyo, specifically located at 1F THE ENTRANCE. Operated in cooperation with Lam Corporation, this event promises a nostalgic stroll down memory lane for fans and gamers alike.

Experience Nostalgia and New Adventures

As part of the anniversary celebration, attendees can look forward to exclusive merchandise that spans from the latest installment, Phantasy Star Online 2: New Genesis (NGS), to beloved characters from the original Phantasy Star Online (PSO) and its follow-up, PSO2. Merchandise will feature unique items created using the original in-game font, which many seasoned Hunters and Acquaintances will surely recognize.

What to Expect

Among the highlights of the pop-up store will be a variety of products, some of which include:

- Character goods from PSO and PSO2
- Exclusive anniversary-themed items
- Unique collectibles including plush toys and memorabilia
- Fun games and special features for fans

In tandem with the physical pop-up store, an online ordering option will be available during the same period for those unable to attend in person. Visit the Chasmic website (https://chasmic.jp/) for further details and ordering options. Note that online purchases are expected to start shipping in early February 2026.

Upcoming Second Phase

Furthermore, a second pop-up store is planned from December 5 to December 21, 2025, at AKIBA Culture Zone Culpop. This phase will enhance the experience with more merchandise, including fan-favorite character plushies and new exclusive items. Don’t miss this opportunity to grab unique anniversary illustrations and special commemorative products!

Phantasy Star Online Series Legacy

The Phantasy Star franchise began in 1987, marking Sega's first foray into the realm of role-playing games. The release of PSO in 2000 on the Dreamcast brought a groundbreaking online multiplayer experience, allowing adventurers to connect in a shared universe, ultimately winning the Japanese Game Awards in the process.

PSO2, released in 2012, followed as a direct sequel and became hugely popular, even inspiring two anime adaptations. In 2021, the series saw a significant upgrade with NGS, which remains popular among players 13 years later.