#Japan #Photography #Good Design #Shibuya #Lovegraph

Lovegraph Celebrates Milestone and Design Award

Introduction
In a remarkable achievement, Lovegraph, a prominent photography service based in Shibuya, Tokyo, was awarded the prestigious 2025 Good Design Award. This accolade highlights the dedication to design and the customer experience that Lovegraph has maintained over its first decade.

Having commenced its operations by offering couple photography, Lovegraph has expanded its services over the last ten years, now boasting over 170,000 successful shoots. This growth underpins their status as one of the leading providers in the industry, catering to a variety of needs including wedding, maternity, newborn, family, and individual photography sessions.

A Commitment to User-Friendly Design
From the outset, Lovegraph has focused on creating breathtaking visual products that resonate emotionally with users. The company’s website embodies this notion with a minimalist color scheme and design aimed at letting the photographs shine. Initially launched with limited photographer options, Lovegraph's platform now features over 1,000 photographers nationwide, providing users with a seamless experience to find their perfect match based on availability and preferences.

Nurturing Talent for Quality Service
As part of their commitment to enhancing service quality, Lovegraph has developed a robust training system for photographers. Only those who pass rigorous assessments are assigned to customer shoots, ensuring a top-notch photography experience. Regular workshops and specialized training programs are in place to keep these professionals up-to-date with trends and essential skills, enabling them to handle specific scenarios such as newborn shoots and family ceremonies adeptly.

Judges' Recognition
The judges of the Good Design Award recognized not just Lovegraph's intuitive UI design but also their backend systems that ensure service quality and stability. They praised Lovegraph for going beyond being a mere matchmaking service by fostering a comprehensive environment that aids photographers’ skill enhancement. The impressive achievement of 170,000 shoots was highlighted as a testament to their credibility and market acceptance.

Comments from CCO Atsumi Murata
On winning the award, Lovegraph's Chief Creative Officer, Atsumi Murata, expressed her gratitude for the support from everyone involved with Lovegraph. She emphasized that the award not only recognized the aesthetic of the design but also the core value they place on the overall photography experience. Murata reaffirmed their commitment to continue providing exceptional service design that lives up to this accolade.

Announcing Their 10-Year Anniversary Site
In celebration of their 10th anniversary, Lovegraph has launched a special commemorative website that reviews their journey and highlights key milestones. This serves as an opportunity for clients and enthusiasts to reflect on the impactful transformations Lovegraph has undergone over the years.

About the Good Design Award
Established in 1957, the Good Design Award is the only comprehensive design evaluation and recommendation initiative in Japan. It acknowledges designs that contribute positively to industrial growth and elevate living standards. The award seeks to discover and promote designs across various fields, garnering support from numerous companies and designers globally.

Conclusion
Lovegraph is known for its unique service where professional photographers accompany families and couples to document special occasions through beautiful photography. With a completion of over 170,000 shoots, their service continues to adapt to various occasions like birthdays, anniversaries, and family ceremonies. Lovegraph Academy, which offers photography courses for all skill levels, has educated over 10,000 students, securing their place as a key player in both the photography and educational spheres.
For further details, visit Lovegraph and Good Design Award.