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Joie Highlights Multi-Season Partnership with the Minnesota Timberwolves and Lynx

Joie, a rapidly rising name in the baby gear industry, is excited to announce a multi-season partnership with the Minnesota Timberwolves and Minnesota Lynx. This collaboration, which will span three seasons from 2024 to 2027, emphasizes Joie's dedication to modern families and their experiences in Minneapolis.

The partnership is particularly noteworthy as it marks Joie’s first dual collaboration with both a men’s and a women’s professional basketball team. This initiative demonstrates the brand's commitment to fostering goodwill among athletes, parents, and fans alike, showcasing the importance of family across all levels of sports. Given the shared home venue of Target Center, the alignment is not only strategic but deeply rooted in community values, further supported by Joie’s ongoing partnership with Target.

As part of their mission, Joie, alongside the Timberwolves and Lynx, is committed to giving back through annual charitable initiatives designed to uplift the Minneapolis community. An exciting event scheduled for March 31 will be a Community Baby Shower, organized in association with Way to Grow, a nonprofit aiming to assist families and children through early education and support services. At this event, Joie will donate essential baby products to expectant and new mothers, ensuring families have access to necessary resources during the crucial early stages of parenthood.

Jerry Ingraham, the Chief Marketing Officer at Joie, emphasized the company's family-first approach by stating, "At Joie, everything we do begins with families." He further expressed pride in partnering with the Timberwolves and Lynx to create memorable experiences for families, complemented by their retail relationship with Target, making their outreach even more impactful. This partnership also aims to champion women’s sports, paving the way for future generations to understand the potential and opportunities available in sports.

Partnership Highlights

In addition to their community initiatives, Joie and the Timberwolves and Lynx are launching several fan-focused experiences, including:

• - Little Wolf and Little Lynx Cams: Families are encouraged to lift their babies for a feature on the Jumbotron, creating unforgettable game-day memories.
• - Joie Family Room: A designated area within the arena for players’ families, coaches, and staff, equipped with Joie’s products, childcare support, and a quiet zone for relaxation away from the hustle and bustle of game day.

The collaboration aims to continuously develop engaging experiences for families and fans, enhancing the overall game-day atmosphere while supporting local organizations.

About Joie

Founded in 2011, Joie is recognized as one of the fastest-growing baby brands globally, dedicated to designing products that simplify life with young children. With a family-owned philosophy, Joie is committed to creating meticulously engineered items such as car seats, strollers, and nursery essentials that prioritize safety, style, and ease of use. Available in over 80 countries, Joie products are designed to make parenting less daunting, allowing families to enjoy the journey from day one.

About the Minnesota Timberwolves

The Minnesota Timberwolves, owned by Marc Lore and Alex Rodriguez, compete in the NBA's Western Conference. Established in 1989, the team plays its home games at Target Center and is known for its commitment to community engagement and youth programs, striving for excellence both on and off the court.

About the Minnesota Lynx

The Minnesota Lynx, also owned by Lore and Rodriguez, compete in the WNBA and are recognized as one of the league's premier franchises. Since their founding in 1999, they have reached the playoffs in 14 of the past 15 seasons and won four championships. The Lynx remain committed to community initiatives that enrich the lives of their supporters and the youth of Minnesota.

About Way to Grow

Way to Grow works with families of children up to age eight, offering home visits that emphasize education and health. The organization engages with over 2,300 parents and children in the Minneapolis area to ensure all children are healthy and prepared for school. For more information, visit waytogrow.org.