MuscleTech® Set to Showcase Innovative Supplements at Olympia Event in Las Vegas
Iovate Health Sciences International Inc., a leader in the sports nutrition industry, is thrilled to announce its flagship brand, MuscleTech®, will be a key exhibitor at the prestigious Olympia Fitness & Performance Weekend held from October 9 to 12, 2025, at Resorts World Las Vegas. This event, renowned in the fitness community, attracts athletes, bodybuilders, and fitness enthusiasts from all over the globe, creating an unmatched environment for interaction and inspiration.
At Booth #1310 during the Olympia Expo on October 10 and 11, MuscleTech® plans to present its extensive range of performance-enhancing supplements that have earned the trust of athletes and fitness aficionados for nearly three decades. As part of the exhibition, attendees will have the unique opportunity to meet members of the MuscleTech® team, who will be on hand to share their insights into groundbreaking product innovations and the science behind the brand's commitment to excellence.
Nick Rini, Chief Commercial Officer of Iovate, emphasized that the Olympia Weekend is not merely an event; it’s a celebration of wellness and community. "We regard this occasion as an essential opportunity to connect with both our customers and partners worldwide," Rini stated. “Olympia represents determination and the relentless pursuit of health, and we are honored to contribute to this journey with our high-quality products.”
One of the highlights this year will be the introduction of MuscleTech®'s new bioactive oral peptides formulations. These cutting-edge products are designed to enhance performance, recovery, and overall wellness, demonstrating Iovate's dedication to pushing the boundaries of sports nutrition science. Fitness enthusiasts interested in the latest innovations will find incredible value in exploring how these peptides could elevate their training regimens.
Additionally, there will be opportunities to meet sponsored athletes and fitness influencers who embody the brand's performance-driven philosophy. These ambassadors, alongside the MuscleTech® team, will be available to share personal experiences and insights about optimizing performance through nutrition.
MuscleTech® has made a name for itself as one of the most recognized brands in sports nutrition, courtesy of its commitment to using clinically researched ingredients leading to breakthrough formulations. The brand prides itself on catering to the unique needs of fitness lovers at every level, ensuring that users have the support needed to reach their performance goals. The extensive product range, including the new bioactive oral peptides, is accessible at retail giants like GNC and Vitamin Shoppe across the nation.
Since its inception in 1995, Iovate has maintained its headquarters in Oakville, Canada, and has established itself as a pioneering nutrition company. With notable brands under its umbrella, including MuscleTech®, Six Star®, Purely Inspired®, and Hydroxycut®, Iovate aims to be the foremost active nutrition and weight management company globally. Its mission focuses on empowering individuals to lead more active lifestyles through nutritional products that truly deliver results.
With a distribution network that spans major channels, including health food stores and online platforms, Iovate serves consumers in over 140 countries worldwide. The company remains steadfast in its commitment to innovation and quality, striving to shape the future of active nutrition. As the Olympia Weekend approaches, the excitement within the fitness community builds, and MuscleTech® stands ready to take center stage as a source of inspiration and excellence in sports nutrition. Don't miss the chance to explore what MuscleTech® has to offer at this landmark event, as it continues to redefine what athletes can achieve through science-backed nutrition.
At Booth #1310 during the Olympia Expo on October 10 and 11, MuscleTech® plans to present its extensive range of performance-enhancing supplements that have earned the trust of athletes and fitness aficionados for nearly three decades. As part of the exhibition, attendees will have the unique opportunity to meet members of the MuscleTech® team, who will be on hand to share their insights into groundbreaking product innovations and the science behind the brand's commitment to excellence.
Nick Rini, Chief Commercial Officer of Iovate, emphasized that the Olympia Weekend is not merely an event; it’s a celebration of wellness and community. "We regard this occasion as an essential opportunity to connect with both our customers and partners worldwide," Rini stated. “Olympia represents determination and the relentless pursuit of health, and we are honored to contribute to this journey with our high-quality products.”
One of the highlights this year will be the introduction of MuscleTech®'s new bioactive oral peptides formulations. These cutting-edge products are designed to enhance performance, recovery, and overall wellness, demonstrating Iovate's dedication to pushing the boundaries of sports nutrition science. Fitness enthusiasts interested in the latest innovations will find incredible value in exploring how these peptides could elevate their training regimens.
Additionally, there will be opportunities to meet sponsored athletes and fitness influencers who embody the brand's performance-driven philosophy. These ambassadors, alongside the MuscleTech® team, will be available to share personal experiences and insights about optimizing performance through nutrition.
MuscleTech® has made a name for itself as one of the most recognized brands in sports nutrition, courtesy of its commitment to using clinically researched ingredients leading to breakthrough formulations. The brand prides itself on catering to the unique needs of fitness lovers at every level, ensuring that users have the support needed to reach their performance goals. The extensive product range, including the new bioactive oral peptides, is accessible at retail giants like GNC and Vitamin Shoppe across the nation.
Since its inception in 1995, Iovate has maintained its headquarters in Oakville, Canada, and has established itself as a pioneering nutrition company. With notable brands under its umbrella, including MuscleTech®, Six Star®, Purely Inspired®, and Hydroxycut®, Iovate aims to be the foremost active nutrition and weight management company globally. Its mission focuses on empowering individuals to lead more active lifestyles through nutritional products that truly deliver results.
With a distribution network that spans major channels, including health food stores and online platforms, Iovate serves consumers in over 140 countries worldwide. The company remains steadfast in its commitment to innovation and quality, striving to shape the future of active nutrition. As the Olympia Weekend approaches, the excitement within the fitness community builds, and MuscleTech® stands ready to take center stage as a source of inspiration and excellence in sports nutrition. Don't miss the chance to explore what MuscleTech® has to offer at this landmark event, as it continues to redefine what athletes can achieve through science-backed nutrition.
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