Haier Becomes Official Partner of Roland Garros 2026, Showcasing Innovations for Everyday Life
In a prestigious announcement for the world of sports, Haier, the leading global brand in major home appliances for over 17 consecutive years, has confirmed its status as the Official Partner of the Roland Garros 2026 tournament. This partnership not only aligns with Haier's long-term strategy to enhance global sports but also emphasizes its commitment to merging cutting-edge technology with the routine of everyday living.
Roland Garros is known as one of the most esteemed tennis tournaments globally, serving as a unique platform for showcasing sporting excellence, innovation, and lifestyle. Through this collaboration, Haier aims to further solidify its international brand presence while illustrating how interconnected technological ecosystems can elevate daily comfort and user-centric experiences.
Adhering to its global motto "Play with the Best," Haier has developed a comprehensive portfolio of international sports partnerships that encompass some of the most significant tennis events, including the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters, and the Nitto ATP Finals. These collaborations reflect the company's dedication to achieving excellence, precision, resilience, and continuous innovation.
Antony Peart, Brand and Communication Director at Haier Europe, stated, "The Roland Garros tournament combines excellence, passion, and innovation on a truly global stage. By reaffirming our role as Official Partner, we deepen our long-standing commitment to sports and bring people-first connected technology closer to consumers, partners, and fans worldwide."
Gilles Moretton, President of the French Tennis Federation, also expressed gratitude towards Haier for its support, noting that the partnership founded on innovation is growing in significance year after year. Attendees visiting the Porte d'Auteuil will have an opportunity to engage with various attractions provided by Haier, enhancing their experiences related to the Roland Garros tournament.
Throughout the course of Roland Garros 2026, Haier will play an essential part, prominently featured both within the tournament grounds and throughout Paris. The brand plans to unveil its latest product innovations across various categories, prominently showcased near the courts, while also providing interactive fan experiences in the fan village.
The Haier Horizon Collection exemplifies how user care translates into innovative product designs. Featuring advanced cooling and food storage technologies, coupled with sophisticated designs, the refrigerators in this collection help maintain the freshness of products, reduce food waste, and manage inventories more effectively. Visitors will also have the opportunity to discover products from the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Series 6, representing premium solutions for wine storage, dishwashing, laundry, and cooking.
Beyond the stadium, Haier aims to bring the tournament's atmosphere to Paris's heart – the Concorde Square, which hosts an open fan zone organized by the French Tennis Federation (FFT). The company will feature a specially designed exhibition camper equipped with live product demonstrations and interactive attractions that connect smart home devices with sports-related values, innovation, and user care.
With a presence in over 200 countries and regions worldwide, Haier has achieved impressive global growth by building its brand portfolio. The company ranks first in eight markets, including China, the United States, Australia, and Thailand; it is among the top three in 12 markets, including Italy, Japan, and Nigeria, and in the top five in eight markets, such as Germany, Morocco, and Saudi Arabia.
Haier's partnership with the Roland Garros tournament is part of a broader global sports strategy that now encapsulates four major tennis events, bringing together sports, lifestyle, and innovations in smart home technology to audiences and fans across the globe.
For more information about the company, visit https://www.haier.com/eg/.
Founded in 1984, Haier Group is a leader in the international market for enhancing quality of life and driving digital transformation, operating under the principle of "More Creativity, More Possibilities." The company has ten research and development centers, 35 industrial parks, and 173 production bases. With global revenues of $59.8 billion achieved in 2025, Haier has consistently ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years. Additionally, Haier has maintained its leadership position in the global major appliance brand ranking of Euromonitor for 17 years in a row. The group owns eight publicly traded subsidiaries, and its subsidiary, Haier Smart Home, has been recognized as one of the world's most admired companies by Fortune.
*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; share percentage of units sold, volume sales data for 2025.
Roland Garros is known as one of the most esteemed tennis tournaments globally, serving as a unique platform for showcasing sporting excellence, innovation, and lifestyle. Through this collaboration, Haier aims to further solidify its international brand presence while illustrating how interconnected technological ecosystems can elevate daily comfort and user-centric experiences.
Adhering to its global motto "Play with the Best," Haier has developed a comprehensive portfolio of international sports partnerships that encompass some of the most significant tennis events, including the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters, and the Nitto ATP Finals. These collaborations reflect the company's dedication to achieving excellence, precision, resilience, and continuous innovation.
Antony Peart, Brand and Communication Director at Haier Europe, stated, "The Roland Garros tournament combines excellence, passion, and innovation on a truly global stage. By reaffirming our role as Official Partner, we deepen our long-standing commitment to sports and bring people-first connected technology closer to consumers, partners, and fans worldwide."
Gilles Moretton, President of the French Tennis Federation, also expressed gratitude towards Haier for its support, noting that the partnership founded on innovation is growing in significance year after year. Attendees visiting the Porte d'Auteuil will have an opportunity to engage with various attractions provided by Haier, enhancing their experiences related to the Roland Garros tournament.
Throughout the course of Roland Garros 2026, Haier will play an essential part, prominently featured both within the tournament grounds and throughout Paris. The brand plans to unveil its latest product innovations across various categories, prominently showcased near the courts, while also providing interactive fan experiences in the fan village.
The Haier Horizon Collection exemplifies how user care translates into innovative product designs. Featuring advanced cooling and food storage technologies, coupled with sophisticated designs, the refrigerators in this collection help maintain the freshness of products, reduce food waste, and manage inventories more effectively. Visitors will also have the opportunity to discover products from the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Series 6, representing premium solutions for wine storage, dishwashing, laundry, and cooking.
Beyond the stadium, Haier aims to bring the tournament's atmosphere to Paris's heart – the Concorde Square, which hosts an open fan zone organized by the French Tennis Federation (FFT). The company will feature a specially designed exhibition camper equipped with live product demonstrations and interactive attractions that connect smart home devices with sports-related values, innovation, and user care.
With a presence in over 200 countries and regions worldwide, Haier has achieved impressive global growth by building its brand portfolio. The company ranks first in eight markets, including China, the United States, Australia, and Thailand; it is among the top three in 12 markets, including Italy, Japan, and Nigeria, and in the top five in eight markets, such as Germany, Morocco, and Saudi Arabia.
Haier's partnership with the Roland Garros tournament is part of a broader global sports strategy that now encapsulates four major tennis events, bringing together sports, lifestyle, and innovations in smart home technology to audiences and fans across the globe.
For more information about the company, visit https://www.haier.com/eg/.
Founded in 1984, Haier Group is a leader in the international market for enhancing quality of life and driving digital transformation, operating under the principle of "More Creativity, More Possibilities." The company has ten research and development centers, 35 industrial parks, and 173 production bases. With global revenues of $59.8 billion achieved in 2025, Haier has consistently ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years. Additionally, Haier has maintained its leadership position in the global major appliance brand ranking of Euromonitor for 17 years in a row. The group owns eight publicly traded subsidiaries, and its subsidiary, Haier Smart Home, has been recognized as one of the world's most admired companies by Fortune.
*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; share percentage of units sold, volume sales data for 2025.
Topics Sports）
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