#United States #Burlington #Ben & Jerry's #Waffle Lotta Good #Migrant Justice

Ben & Jerry's 'Waffle Lotta Good' Initiative: A Sweet Blend of Ice Cream and Advocacy

As the leaves change and the air becomes crisp, Ben & Jerry's is inviting fans to indulge in more than just their iconic flavors—it's time to make a difference with the return of the 'Waffle Lotta Good' campaign. Starting October 21 and running through November 4, 2025, fans can enjoy their favorite waffle cones and help raise funds and awareness for Migrant Justice, a crucial organization focused on the rights of immigrant farmworkers in the United States.

The Waffle Cone Experience

Nestled in the cozy ambience of a Scoops Shop, the unmistakable aroma of freshly baked, hand-rolled waffle cones wafts through the air, drawing in customers from near and far. It’s not just the delicious flavors that make the experience special; it’s the commitment behind what every cone represents. This initiative draws attention to the important work being done by Migrant Justice, which celebrates eight years of collaboration with Ben & Jerry's, particularly through their 'Milk With Dignity' program. This partnership plays a vital role in ensuring that workers within the dairy industry benefit from safe and dignified working conditions.

Migrant Justice, a farmworker-led organization, fights for the rights and empowerment of immigrant workers who are often marginalized in their communities. As their spokesperson, Olga Cruz, eloquently stated, "Immigrant farm workers sustain the dairy industry, yet we are being targeted, detained, and separated from our families." This poignant reminder of the struggles faced by farmworkers underscores the importance of initiatives that support their rights.

The Impact of Sweet Activism

Over the years, Ben & Jerry's has established itself as a leader in social responsibility, proving that good ice cream can go hand-in-hand with good causes. The 'Waffle Lotta Good' campaign is not just about selling ice cream; it's about creating a platform for fans to take action. In 2024 alone, this initiative generated an impressive $150,000 donation to Black Voters Matter, illustrating the powerful impact that consumer support can have.

Palika Makam, the U.S. Activism Manager at Ben & Jerry's, emphasized, "The Waffle Lotta Good campaign allows our fans to take action and support immigrant communities whose rights are being violated." This initiative empowers fans to take part in something meaningful while enjoying a delightful treat.

Join the Movement

Over the course of two weeks, participating Scoop Shops nationwide will donate a portion of proceeds generated from waffle cone sales directly to Migrant Justice. This means that every delicious bite of your favorite scoop contributes to a larger mission: advocating for the rights and dignity of farmworkers.

As the fall season unfolds, there has never been a sweeter time to support economic justice and human rights. Visit Ben & Jerry's website to locate a Scoop Shop in your area and indulge in a cone that not only delights the taste buds but also fuels positive change.

In a world where activism can often feel overwhelming, initiatives like 'Waffle Lotta Good' offer a refreshing approach—combining enjoyment with purpose. So, as you savor that creamy scoop atop a warm waffle cone, remember that you're part of something bigger, helping those who work tirelessly behind the scenes. After all, doing good has never been so delicious.

For more information about this initiative and to find your nearest participating scoop shop, head over to benjerry.com/wafflelottagood. Let's unite in this effort to do a Waffle Lotta Good! Together, we can make a difference, one scoop at a time.