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Cheez-It and Pringles: The Ultimate Road Trip Snacks

As summer vacations approach, many Americans are gearing up for road trips, and a new survey has highlighted the fan-favorite snacks for this season: Cheez-It and Pringles. Conducted by Kellanova, this survey sheds light on the snacking preferences of 2,000 adults who have either recently embarked on or are preparing for a road trip.

Generational Snack Preferences

According to Julia Wilkinson, Senior Director of Insights at Kellanova, this survey demonstrated that snacking preferences vary greatly across generations. "With 90% of road trippers indulging in multiple snacks, we found that both Cheez-It and Pringles consistently topped the lists of favorites among all age groups," she stated.

Each generation brings its unique flavor preferences to the table:

• - Gen Z tends to favor adventurous flavors, such as sour and spicy. They often travel in groups, prioritizing shareable snacks for their journeys.
• - Millennials lean towards tangy profiles but also appreciate salty, sweet, and cheesy flavors. As many Millennials travel with children, their snack choices reflect the desire to cater to family tastes.
• - Gen X and Boomers enjoy classic flavors like sweet and salty, often opting for simpler snacking choices as they travel in pairs or solo.

Regional Variances in Snack Choices

The survey also reveals intriguing insights into regional differences in snack consumption. For instance:

• - Residents of the South enjoy a combination of salty, sweet, and chocolatey snacks and tend to pick up snacks during their travels.
• - Northeasterners show a greater tendency towards creamy flavors, while one-third of Midwesterners prefer cheesy snacks as a top choice.
• - Those living in the Mountain West and Pacific Coast regions often go with the flow, opting for whatever snacks are available, with salty and sweet options being top contenders.

About the Survey and Kellanova

The Summer Road Trip Snacking Survey conducted by Kellanova employed its proprietary Sight-X platform to gather insights into American snacking habits. Kellanova itself is renowned for leading global snacking trends and offers a diverse range of products, from Pringles to Cheez-It. With a strong legacy in snack foods, the company has set itself the ambitious goal of creating "Better Days for 4 billion people" by 2030, emphasizing sustainability, equity, and addressing hunger.

As you prepare for your summer adventures, remember to stock up on these quintessential snacks that continue to delight travelers across the nation. Whether you crave the cheesy goodness of Cheez-It or the crunchy satisfaction of Pringles, you can be sure that these iconic snacks will make your road trip all the more enjoyable.