Bear Icebox Communications Expands Its Reach with Acquisition of Carson Stoga Communications

Bear Icebox Communications (BICOM), a well-established PR firm, has recently announced its acquisition of the boutique agency Carson Stoga Communications. This strategic move is particularly significant as BICOM marks its 10-year anniversary, further enhancing its capabilities in reputation management and crisis communication.

The announcement was made on January 20, 2026, highlighting the importance of this acquisition in today’s fast-paced media environment where effective communication is more crucial than ever. Bob Spoerl, CEO and co-founder of BICOM, emphasized that organizations must adopt robust human communication strategies to effectively manage their brand in a saturated information landscape. He stated, "In an era of instantaneous information and AI everywhere, organizations need an effective human communication strategy to cut through the noise so their brand is protected, proactive, and prevailing in this quickly evolving media landscape."

With over two decades of experience in the field, Carson Stoga Communications has been instrumental in guiding brands through crises and managing their reputations. This partnership is expected to strengthen BICOM's existing offerings while introducing new frameworks for high-pressure situations. Susan Stoga, co-founder of Carson Stoga, articulated the benefits of this merger, saying, "Reputation is built or lost in real time, and our team has spent decades helping brands navigate those high-stakes moments. This partnership allows us to combine our experience with additional resources and strategic insight, expanding our ability to help organizations anticipate risk, navigate high-stakes moments, and protect long-term brand value."

As part of this merger, Susan Stoga will continue to lead crisis and reputational accounts, thereby ensuring a seamless transition and continuation of quality service for existing clients. Patti Thomas, a respected long-time leader from Carson Stoga, will also be joining the BICOM team.

Founded in 2016, BICOM has successfully positioned itself as a trusted communications partner for a diverse range of B2B brands. They have received numerous accolades including recognition as a Power Partner Award Winner by Inc. Magazine and accolades from platforms like Clutch.co. The agency’s focus spans across various industries including financial services, manufacturing, and hospitality. They aim to deliver tailored communication strategies that enhance business growth and stakeholder engagement.

The addition of Carson Stoga's expertise is set to elevate BICOM’s service offerings, especially in managing crisis communications. This is aligned with BICOM's goal of providing clients with the support they need before, during, and after challenging situations. The integration of Carson Stoga’s approach to integrated communications is expected to deliver a more proactive strategy tailored to navigating today’s complex environments.

For more information about Bear Icebox Communications, visit BearIcebox.com. The agency emphasizes its commitment to delivering clear messaging and impactful campaigns. By blending innovative strategies with years of experience, BICOM aims to help companies effectively break through the noise and achieve lasting results in their communication efforts.