Thought Industries Assembles New Leadership Team to Advance AI-Powered Learning Platform

Thought Industries Assembles New Leadership Team to Advance AI-Powered Learning Platform



Thought Industries, a premier customer learning and intelligence platform, has recently announced critical leadership appointments aimed at reinforcing its commitment to innovation in the learning space. The company has brought on Sarah Phoenix as Chief Product Officer and Julien Denaes as Chief Strategy Officer, under the guidance of CEO Irana Wasti. This restructuring marks a pivotal moment as the company transitions from conventional learning paradigms to a more integrated AI-powered Customer Intelligence Growth Platform.

A Fresh Vision for Customer Learning



Irana Wasti, who stepped into the CEO role only a few months ago, has been spearheading a strategic review designed to fine-tune the company’s future trajectory. According to Wasti, the evolving landscape of business requires that companies prioritize the success of their customers in order to achieve sustainable growth. She stated, "Businesses need to grow through the success of their customers. Our mission is to unify learning data, customer behaviors, and intelligent actions to drive loyalty, boost revenue, and encourage ongoing value creation."

Appointing Industry Leaders



Sarah Phoenix – Chief Product Officer


In her role, Sarah Phoenix will be instrumental in developing a product roadmap that leverages AI and data to enhance user engagement and effectiveness. Known for her robust experience in creating data-centric and customer-focused products, Phoenix previously served as Senior Vice President of Product at BILL, where she oversaw user experience strategies benefiting nearly half a million customers. Her notable stints at Twitter and GoDaddy have equipped her with the necessary insight into scalable product development. Phoenix expressed excitement about her new position, stating, "Customer education must evolve beyond traditional courses and content; it is about creating connections among learning signals and customer interactions for real-time value assessment."

Julien Denaes – Chief Strategy Officer


As the newly appointed Chief Strategy Officer, Julien Denaes aims to ensure that the company’s product investments resonate with market needs and customer expectations. He joined Thought Industries from BILL, where he was pivotal in product management and previously held leadership roles at Finmark. Denaes articulated the challenges customers face in today’s data-saturated market, noting, "With overwhelming options and fragmented data sets, our goal is to simplify and enhance customer experiences by connecting learning and customer intelligence."

The Company’s New Direction


The leadership appointments are not merely a superficial executive shuffle but rather a calculated move toward a comprehensive strategy that emphasizes customer empowerment. The company has clarified three main focal areas including:
  • - Customer Goals: Aligning product offerings with the objective of helping customers derive value.
  • - Vision: Enabling every business to thrive based on customer success.
  • - Mission: Transforming every customer interaction into actionable intelligence for sustaining growth.

Moving forward, Thought Industries plans to introduce innovative AI-driven features centered on core learning experiences and advanced analytics capabilities. The emphasis will lie on creating real value in customer interactions, proving beneficial not only for the businesses that adopt the platform but also for their end-users.

About Thought Industries


Founded in 2013, Thought Industries has established itself as a leader in customer-centric learning solutions, serving a diverse array of industries including software, manufacturing, financial services, and life sciences. The platform creates a unique blend of educational content and smart analytics to foster increased customer loyalty and maximize business outcomes. For more information, you can visit Thought Industries or follow them on LinkedIn and X (formerly Twitter).

Topics Consumer Technology)

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