Corona Beer Launches the 'Nothing Beats the Sun' Campaign for Spring Celebrations

Corona Beer’s New Campaign: Nothing Beats the Sun

As spring awakens with warm sunlight and new life, premium beer brand Corona Extra is excited to announce its 'Nothing Beats the Sun' initiative. Kicking off on April 22, Earth Day, this campaign aims to showcase the strength of nature and sunlight in our lives. Focusing on the resilient weeds that grow amidst concrete, Corona will unveil a unique advertising approach called 'Plant Billboard' in the area of Shin-Okubo, Tokyo.

In today's world, where many people spend extensive hours indoors, facing screens and artificial lights, Corona hopes this project reminds everyone of the joy and significance of enjoying time outdoors under the sun.

Celebrating Nature and Biodiversity

Having originated in Mexico, Corona Beer is proud to approach its 100th anniversary in 2025. The brand’s mission revolves around appreciating nature and creating unforgettable moments with friends, all while protecting beautiful beaches and ecosystems around the world. As part of this commitment, Corona has undertaken various initiatives to reconnect individuals with the marvels of nature. A recent highlight includes the introduction of 'Corona Island,' the world’s first 100% disposable plastic-free paradise, where visitors can immerse themselves in a sustainable experience.

This spring, Corona has also noted alarming statistics indicating that as much as 98% of Japanese individuals are Vitamin D deficient. This raises concerns about the limited time spent outside and in sunlight amid the densely populated urban environment of Japan. Particularly for Japanese workers who often work long hours, their lifestyles can lead to less exposure to sunlight, which in turn impacts overall health and well-being.

The Inspiration Behind 'Plant Billboard'

The weeds that push through the cracks of concrete sidewalks in the city capture the essence of resilience, thriving under the sun despite their harsh surroundings. With Earth Day approaching, Corona sought to create an opportunity that highlights the importance of enjoying time outdoors and appreciating nature’s strength, leading to the birth of the 'Plant Billboard' project. This initiative will encourage people to reflect on the necessity of spending time in nature, motivated by the strong energy exuded by these weeds.

Urban concrete jungles can often make it easy to overlook the beauty and strength of nature. Yet if we take a moment to look around, we can find life thriving beneath the sun. Through the 'Plant Billboard,' Corona aims to spread this message, allowing many to appreciate the splendid energy that nature and the sun provide, reminding us all of the need to expose ourselves to sunlight.

Discovering 'Plant Billboard'

The 'Plant Billboard' campaign draws inspiration from the often-overlooked sights found in Tokyo's concrete expanse. This advertising approach seeks to harness the inherent energy of resilient plants, which strive instinctively toward the light. The weeds that flourish in unexpected urban corners symbolize the persistent tenacity found in modern society, showing that under the sun, anything is possible.

Advertising material promoting the campaign has begun to appear in various media ahead of Earth Day, symbolizing the fight for life against urban constraints. The roots pushing through tiles, stems growing around steel, and the biological drive to seek sunlight serve as a metaphor for perseverance.

Beginning in Shin-Okubo, the project will roll out in two phases:
Phase 1:

- Location: Shin-Okubo Tsutsuji Street (1chome 7ban)
- Display dates: April 7 - April 13

Phase 2:

- Location: Shin-Okubo Tsutsuji Street (1chome 6ban)
- Display dates: April 21 - April 27

As spring casts its warm sunlight, we encourage everyone to step outside, enjoy nature, and discover the fascinating 'Plant Billboard.'

About Corona Beer

Loved in over 180 countries, Corona is a premium beer born in Mexico, characterized by its crisp and refreshing taste. With a commitment to quality ingredients, Corona Extra continues to offer a unique taste that cannot be replicated. Its ability to evoke the feeling of being in nature catapults the experience of enjoying good times with friends, made even better with a lime in the bottle.

'THIS IS LIVING'
The brand’s message emphasizes the essence of life's richness, joy, and values. Corona Extra serves as a bridge to help people reconnect with nature and create invaluable moments away from daily hustle and bustle.