Lifeway Foods Introduces Energizing Power Play Shake for Barry's Fitness Challenge

Lifeway Foods Launches New Power Play Shake

Lifeway Foods, Inc. continues to innovate within the health and wellness marketplace, announcing their latest creation: the Power Play Shake. With a strategic partnership with Barry's, the renowned global boutique fitness brand, Lifeway aims to fuel participants in Barry's Find Your Strength challenge. This enticing shake will be available at Barry's Fuel Bar locations across the nation from January 26 through February 25, 2026.

What’s Inside the Power Play Shake?

The Power Play Shake is not only delicious but is also a powerhouse of nutrients. It combines Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries. This carefully constructed blend offers a significant boost of protein and probiotics, essential for energizing workouts and aiding in recovery. Each ingredient has been selected to enhance both taste and nutrition in a way that complements a rigorous workout schedule.

Julie Smolyansky, CEO of Lifeway Foods, emphasized the shake's benefits: "Our probiotic-rich kefir provides protein and essential, bioavailable nutrients to promote gut health, recovery, and overall wellness. It’s a natural fit for Barry's Find Your Strength challenge, and we’re thrilled to support participants as they embark on their fitness journeys."

The Find Your Strength Challenge

Barry's Find Your Strength challenge invites fitness enthusiasts to engage in one of two tracks where they can complete either 12 classes or 20 classes within 30 days. This initiative, taking place in Barry’s Red Rooms globally, encourages participants to push their limits with workouts that incorporate the powerful shake as fuel. Those who complete the challenge will receive recognition and rewards from Barry's, making it an enticing opportunity for fitness lovers everywhere.

Experience Creamy Goodness at Barry's Fuel Bars

The Power Play Shake provides a convenient method for participants to rejuvenate after intense sessions. Barry’s Fuel Bars will serve this beverage throughout the challenge, allowing patrons to enjoy its benefits right after their workouts. Additionally, this summer, Lifeway will also be setting up a kefir smoothie bowl bar in Barry's Hamptons studios, giving guests an option to indulge in probiotic-rich creations after their fitness sessions.

About Lifeway Foods

Lifeway Foods, often hailed as a trailblazer in the probiotic beverage industry, has received numerous accolades including recognition as one of America’s Growth Leaders by TIME and being named the Dairy Foods' Processor of the Year in 2025. The company specializes in kefir, a fermented drink known for adding nutritional value to lifestyles. Its products reach consumers not only across the U.S. but also in international markets including Mexico, Ireland, South Africa, the UAE, and France.

Explore More

To learn more about Lifeway's offerings and the benefits of kefir, visit lifewayfoods.com. Information regarding Barry's Find Your Strength challenge can be found at strength.barrys.com.

In conclusion, the collaboration between Lifeway Foods and Barry's is a powerful step toward enhancing fitness experiences. The Power Play Shake represents a blend of delicious taste and nutritional efficacy, set to energize a global community of fitness enthusiasts during their fitness journeys.