#USA #Los Angeles #ORLY Beauty #Nail Health #pH Perfector

An Innovative Leap in Nail Beauty

ORLY Beauty, a well-respected name in nail health, has officially launched its latest product, the pH Perfector, aiming to reshape how we think about nail color. This groundbreaking formula is not just about aesthetics; it is designed to respond specifically to your unique nail chemistry, resulting in a pink hue that accentuates your natural beauty.

The Science Behind the pH Perfector

With the rise of customizable beauty products, especially among younger generations, ORLY has seized the opportunity to introduce a nail tint that adjusts to the wearer’s pH levels. This phenomenon has been gaining traction, as evidenced by a stunning 26.6% year-over-year growth in pH-reactive beauty products. Platforms like TikTok are driving this trend, showing a surge in interest and engagement with over 30,800 views weekly for beauty-related content.

This pH Perfector embodies the current trend of functional beauty, merging color with caring ingredients to protect and enhance nails. The product comes in two stunning shades: warm and cool blush tones. The moment this tint is applied, it reacts with your nails' pH, delivering a shade that is uniquely yours – no two applications will look alike.

Benefits of ORLY's pH Perfector

The benefits of the pH Perfector extend beyond its color-changing capabilities:

• - Tailored Tint: The formula adjusts to your individual nail pH, revealing a personalized blush tone.
• - Nail Health Boost: Fortified with vitamins and nourishing ingredients, it doesn't just color; it enhances, strengthens, and hydrates your nails while correcting any discoloration.
• - Lasting Effect: Even after the polish is removed, users will notice a natural flush on their nails, providing a striking look long after application.
• - Easy Application: Designed for simplicity, the formula ensures a streak-free application for that effortless manicure.

Key Ingredients That Love Your Nails

To ensure the health and beauty of your nails, ORLY has carefully selected several key ingredients:

• - Vitamins C and E: Antioxidants that support healthy, radiant nails.
• - Mastic Gum Oil: This exceptional ingredient strengthens nails, promoting resilience and durability for long-term nail health.
• - pH-Reactive Dye: It transforms from colorless to a customized blush pink, making each application an impressive personal experience.
• - Silica: Enhances the formula's texture ensuring a smooth and even application.

A Personal Touch in Beauty

In the words of Tal Pink, the VP of Business Development at ORLY, “At ORLY, we’ve always believed that beauty should be personal and expressive.” The pH Perfector perfectly embodies this ethos, as every person’s nails showcase a unique imprint of their personality, just like a fingerprint. With the pH Perfector, you can create a product that feels uniquely you.

How to Use ORLY's pH Perfector

To experience the magic of the pH Perfector, simply apply 1-2 coats to clean, bare nails. The tint quickly reacts to your natural pH level and reveals your ideal blush intensity. Once removed, a subtle rosy tint remains, fading naturally or can be swiftly lifted using ORLY's Cutique.

Availability and Price

The pH Perfector is readily available on ORLYBeauty.com for a retail price of $13.

A Legacy of Nail Care

Founded in 1975 and headquartered in Los Angeles, ORLY has made a name for itself as a pioneer within the nail care industry. With its roots in Hollywood, the brand pioneered the Original French Manicure™, a testament to ORLY’s innovative spirit. Today, ORLY continues to lead the way with cruelty-free, vegan products that cater to nail professionals and beauty enthusiasts alike—from their Pro Lacquer and GELFX lines to the Breathable 1-Step Color range.

The introduction of the pH Perfector marks yet another milestone in ORLY's journey to empower individuals by embracing their unique beauty while supporting nail health. For those looking to express their individuality through their nail color, the pH Perfector promises to be a game-changer.

For more information, or to explore the product lineup, visit ORLYBeauty.com and follow them on Instagram @ORLY.