#USA #Middleton #Cornerstone Brands #Paradigm Vendo #Simonton Products

Exciting Expansion in Paradigm Vendo with New Products from Simonton

Paradigm recently made headlines by integrating two remarkable new series from Simonton Windows & Doors— the Madeira and Daylight Max—into its Paradigm Vendo platform. This exciting update means that dealers in the western regions can now provide these exceptional options in addition to the already accessible Harbor Light and ComfortSmart series, previously offered to those situated in the eastern parts of the country.

Improving the Sales Experience

For those in the home remodeling business, this integration marks a significant evolution in the sales process. Paradigm Vendo, recognized as a preferred sales solution by Simonton dealers and contractors, aims to create a smoother and more efficient journey from initial quote to final sale. By expanding its offerings, Paradigm Vendo is actively improving the home sales experience, benefiting both dealers and customers alike.

Jess Williamson, the Vice President of Manufacturer, Distributor, Retailer Division at Paradigm, shared insights on this latest enhancement. He stated, "This is an important milestone for Paradigm and for our partnership with Cornerstone Building Brands. Bringing Simonton products into Paradigm Vendo equips dealers with a top remodeling brand while streamlining the sales process and enhancing the in-home selling experience."

This development is not just a catalog update; it's a strategic move toward a more connected sales ecosystem. With the Madeira and Daylight Max series now part of the offerings, dealers gain broader access to preferred products, which enhances their ability to meet customer demands. The introduction of these lines builds upon the existing Simonton products available to dealers and provides clarity and variety for the customers seeking quality solutions.

Strengthening Partnerships

For Cornerstone Building Brands, the integration of these new products through Paradigm Vendo illustrates a commitment to establishing stronger partnerships with manufacturers and dealers. Pete Placido, Vice President of Sales in the Dealer Channel at Cornerstone, highlighted the simplicity this brings to business operations for dealers. "By offering Simonton products through Paradigm Vendo, we are providing dealers and contractors with a more straightforward way to quote and sell in homes, enabling them to serve customers better and grow with confidence."

Previously, lines such as SoftLite and Harvey Building Products found success on this platform, and adding Simonton's Madeira and Daylight Max series further diversifies the available product portfolio. This means dealers can confidently provide even more variety to potential customers, ultimately enhancing their sales capabilities.

A Comprehensive Solution

Paradigm's mission extends beyond merely facilitating product access. It's centered around fostering an effective partnership model that emphasizes training, marketing support, and the onboarding process for dealers. This holistic approach is designed to not only make products available but to foster a collaborative environment where manufacturers and dealers can work together seamlessly.

When dealers are equipped with efficient tools, their sales confidence skyrockets. The result is a ripple effect—when manufacturers facilitate quick and clear quoting, products move faster into the hands of consumers, creating a win-win situation. Paradigm aims to create a landscape where the in-home sales experience is clearer, more connected, and ultimately beneficial for all parties involved.

About the Companies Involved

Cornerstone Building Brands stands as a leading manufacturer of exterior building materials across North America, specializing in a wide range of products including vinyl windows, siding, and roofing systems. Their dedication to quality and customer satisfaction has solidified their reputation in both residential and low-rise non-residential markets.

Paradigm is renowned for delivering technology solutions tailored to enhance operations and sales within the construction and renovation sectors. With a strong focus on efficiency and customer support, Paradigm's platforms like Vendo empower contractors and dealers to streamline their sales processes.

In summary, the addition of the Madeira and Daylight Max series to Paradigm Vendo not only enriches the product catalog but significantly enhances the seller's journey, fostering stronger connections between manufacturers and dealers. This collaboration signifies a forward-thinking approach to home remodeling, where high-quality products meet efficient service, ensuring customer satisfaction.