#London #UK #AI Traffic #SUSO Digital #Search Visibility

SUSO Digital Secure Bronze at The Drum Awards for Marketing EMEA 2026 in Search Category

On July 13, 2026, SUSO Digital proudly announced its win of the Bronze award at The Drum Awards for Marketing EMEA 2026 in the Search category. This accolade highlights the agency's strategic prowess in enhancing online visibility for a leading global fitness coaching brand through innovation in search marketing.

Campaign Overview

The campaign, titled "Engineering Search Visibility in a Human-Led Health Brand," was launched in April 2025. The challenge presented to SUSO was significant: the client, a prominent online fitness coaching service, was not only competing against well-funded app-based competitors but was also struggling to gain traction in a highly competitive market. At the start of the initiative, the client's website was registering merely 1,609 organic sessions per month and held an average Google ranking of 18, presenting a critical need for intervention.

Strategic Approach

SUSO Digital's strategy encompassed a comprehensive approach focused on five key pillars designed to revamp the client's online presence:

1. Intent-Led Architecture: The team revamped the client's website. By replacing a traditional blog-heavy structure with dedicated landing pages tailored to each service and audience segment, they ensured that user intentions were precisely matched with the information at their point of decision.

2. Entity and E-E-A-T Signals: The agency incorporated structured schema markup—including Person, Service, Offer, FAQPage, and Article categories—across the site to enhance the understanding of the content by search engines and improve visibility.

3. Content Pruning: SUSO conducted a thorough audit, which resulted in the elimination and redirection of over 300 low-value blog posts. This strategic pruning allowed focus on funneling authority to high-converting pages, thereby improving overall site performance.

4. AI-Optimized Content: In a forward-thinking measure, SUSO developed pages optimized for conversational searches. This included query-mapped content targeted at specific user inquiries, setting the groundwork for enhanced AI search platform interaction.

5. SEO Governance: Effective governance over the site's redesign ensured that SEO considerations were integrated throughout the developmental phase, safeguarding the growth trajectory despite the transition.

Continuous conversion optimization was paramount; utilizing Hotjar session data revealed crucial insights into mobile user behavior. This led to restructuring service pages for higher lead generation by smoothing the path from search result to inquiry form.

Impressive Results

The quantifiable outcomes of this campaign were remarkable. Between April 2025 and February 2026, the metrics showed significant improvement:

• - Monthly organic sessions surged from 1,609 to 4,674, marking a staggering increase of 190%.
• - The number of clicks from Google Search Console (GSC) escalated from 873 to 3,640, representing a 317% jump.
• - Impressions rose to 390,000, improving by 129%.
• - Average ranking position saw a leap from 18 to an impressive 7.4.
• - AI referral sessions skyrocketed from 16 to 82, marking a 413% growth.
• - Monthly coaching inquiries surged from around 15 to over 100.

This uptick in traffic and leads was recorded through various AI platforms, including ChatGPT, Perplexity, and Gemini.

Will Bagnall, the Founder and CEO of SUSO Digital, expressed pride in his team's accomplishments: "The comprehensive rebuild of our client's search architecture and user experience has transformed their online presence. To see our efforts recognized by The Drum is incredibly rewarding. This award is a testament to the effective strategies we've implemented to support our client’s growth."

About SUSO Digital

SUSO Digital has been a pioneer in SEO and Generative Engine Optimisation (GEO) since 2010. With a focus on technical SEO, content strategy, and enhancing AI search visibility, the agency collaborates with leading brands and serves as a specialist partner for agencies across the US and UK. With its technical center located in Poznań, Poland, and strategic operations based in London, SUSO Digital is committed to driving remarkable growth through organic search strategies for clients worldwide.