#Sweden #Stockholm #Supply Chain #AI Hub #TrusTrace

TrusTrace Unveils AI-Powered Supply Chain Data Hub

TrusTrace, a renowned leader in supply chain traceability and compliance, has recently announced a significant upgrade of its platform, driven by advanced artificial intelligence. This revolutionary data hub aims to transform how brands and manufacturers—regardless of their size—manage, analyze, and centralize their supply chain data with greater confidence and efficiency.

Many companies today face challenges stemming from fragmented and incomplete supply chain data. This situation exposes them not only to risks but also deprives them of the necessary insights for compliance and operational efficiency. TrusTrace's new platform is designed to tackle these issues head-on by unifying data from suppliers, third-party sources, and internal records. The integration of AI enhances the reliability of this data, providing businesses with actionable insights that are both comprehensive and validated.

The newly enhanced data hub offers a range of features that address critical pain points in supply chain management:

• - Effortless Data Collection: Users can now gather and structure supply chain information—all types of traceability and compliance documents—in one centralized repository. This centralization streamlines the crucial processes of supply chain mapping and compliance verification, making these tasks simpler and more intuitive.

• - Proactive Risk Management: The upgraded platform enables companies to identify and mitigate hidden risks before they escalate into major issues. It allows for a continuously updated view of risk severity, which is essential for maintaining safe and compliant operations.

• - Streamlined Compliance Management: TrusTrace moves businesses beyond mere compliance as a regulatory checkbox. With its scalable framework, compliance data is stored and packaged to be easily accessible for any reporting needs. This framework automatically highlights gaps that need to be addressed, ensuring ongoing compliance management is less burdensome.

• - A Unified, AI-Powered Data Hub: The platform elevates the way businesses use their supply chain data by integrating owned, supplier, and third-party information into a unified system. This comprehensive view transcends traditional regulatory compliance, transforming data into a strategic asset.

• - Scalability for Any Supply Chain: TrusTrace’s customizable system adapts to the specific regulatory and operational needs of any business, whether they’re in the early stages of their sustainability journey or managing complex multi-tier supply chains.

Shameek Ghosh, CEO of TrusTrace, articulates the underlying philosophy of the new system: “In today's demanding regulatory landscape, access to precise, real-time sustainability data should not be a luxury; it is essential.” He emphasizes that the AI-enhanced hub is designed to empower companies to transition from reactive crisis management to proactive, impact-driven strategies.

TrusTrace's momentum in this space has been furthered by a strategic partnership with Avery Dennison, known for its materials science expertise. This collaboration aims to enhance visibility into the origins and movements of raw materials across the apparel value chain. Kenny Liu, Vice President at Avery Dennison, underscores the importance of reliable data access, stating that integrating TrusTrace’s capabilities into their Optica™ portfolio equips brands to verify raw material origins and meet evolving regulatory demands effectively.

The AI-powered supply chain data hub presents a significant advancement in how brands and manufacturers access and manage their supply chain data, fostering transparency and efficiency. As businesses seek to navigate an increasingly complex regulatory environment, tools like those offered by TrusTrace will undoubtedly play a critical role in enabling smarter sourcing decisions and driving meaningful impact across supply chains.

For further details about TrusTrace and its innovative solutions, visit www.trustrace.com.