#Japan #Tokyo #7-Eleven #ILLIT #Mashisso!

7-Eleven Unveils New Korean Gourmet Offerings

7-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to release the second batch of its highly anticipated 'Mashisso! Korean Delicious Foods' from June 3, 2023. This promotion has been captivating food lovers since its commencement on May 27, highlighting the best of Korean cuisine and trendiest desserts.

The upcoming collection builds on the initial offerings with a diverse range of both savory and sweet items that are set to delight customers across the nation. The lineup includes popular dishes such as sweet potato balls, crispy croissants, and innovative tiramisu desserts. Here’s a closer look at what’s in store:

Featured Products

Rice Dishes

• - Korean Chicken & Kimchi Fried Rice

Price: 698 yen (tax included: 753.84 yen)
Release Date: Begins June 2
Availability: Nationwide
This dish combines spicy and sweet 'Yangnyeom Chicken' with soy sauce flavored 'Ganjang Chicken' over a base of kimchi fried rice. Enhance your meal with a special cheese sauce!

Noodles & More

• - Rich and Hearty Army Stew Ramen

Price: 630 yen (tax included: 680.40 yen)
Release Date: June 3
Availability: Nationwide excluding Okinawa
Enjoy a rich ramen featuring substantial ingredients such as luncheon meat and sausages in a spicy broth derived from kimchi and gochujang.

• - Spicy Creamy Tteokkalbi Doria

Price: 550 yen (tax included: 594 yen)
Release Date: Begins June 3
Availability: Nationwide excluding Okinawa
This spicy doria combines Korean-style hamburger with creamy sauce and cheese baked to perfection.

Side Dishes

• - Sweet Potato Balls

Price: 248 yen (tax included: 267.84 yen)
Release Date: Began May 29
Availability: Nationwide
A beloved Korean snack, these chewy balls are filled with sweet potato paste.

• - Spicy Korean-Style Soft-Boiled Eggs

Price: 298 yen (tax included: 321.84 yen)
Release Date: Begins June 2
Availability: Nationwide excluding Okinawa
These eggs are topped with a flavorful spicy sauce, popular from last year's Korean fair.

• - Bulgogi Japchae

Price: 358 yen (tax included: 386.64 yen)
Release Date: Begins June 2
Availability: Nationwide excluding some areas
A combination of bulgogi and japchae featuring chewy glass noodles and vegetables, seasoned beef in a sweet and savory sauce.

Breads & Sweets

• - Korean-Crispy Croissant with Strawberry

Price: 198 yen (tax included: 213.84 yen)
Release Date: Begins June 3
Availability: Nationwide excluding Okinawa
Enjoy the buttery flavor and crispy texture of croissant dough blended with juicy strawberry flavor.

• - Dalgona Coffee Mochi

Price: 168 yen (tax included: 181.44 yen)
Release Date: Begins June 1
Availability: Nationwide
A trendy coffee treat encapsulated within a chewy exterior, featuring a blend of bitterness and sweetness.

• - Crackling Tiramisu

Price: 300 yen (tax included: 324 yen)
Release Date: Begins June 1
Availability: Nationwide
An innovative take on tiramisu that encourages a spoon-breaking experience over a luxurious mascarpone base.

Counter Fast Food & Frozen Goods

• - Fried Sweet Potato Balls (3 pieces)

Price: 186 yen (tax included: 200.88 yen)
Release Date: Begins June 3
Availability: Nationwide excluding Kyushu
A sweet treat featuring gooey sweet potato cream wrapped in chewy dough. Limited quantities available.

• - Fried Cheese Balls (3 pieces)

Price: 186 yen (tax included: 200.88 yen)
Release Date: Begins June 3
Availability: Nationwide excluding Hokkaido
These delicious mochi balls are filled with savory cheese cream made from a blend of two cheese types. Limited quantities available.

• - 7-Premium Bulgogi Rice Burger

Price: 258 yen (tax included: 278.64 yen)
Release Date: Begins June 3
Availability: Nationwide
This portable bulgogi burger features delicious gochujang flavor.

• - 7-Premium Cheese Kimchi Jeon

Price: 298 yen (tax included: 321.84 yen)
Release Date: Begins June 3
Availability: Nationwide
An addictive pancake with authentic kimchi and a blend of three cheese types, enjoyed melted post-heating.

Special Collaboration with ILLIT

In conjunction with the new product launch, the rising K-Pop girl group ILLIT is set to bolster the excitement surrounding the 'Mashisso!' campaign with promotional activities. Despite their pre-debut status in Japan, this five-member group is already generating buzz.

As part of their campaign, fans can participate in the 'Korean Fair ILLIT' social media event on their official X (formerly Twitter) from May 27 to June 2, as well as a follow-up event from June 3 to June 16. Participants stand a chance to win signed photo cards and concert tickets through special retweeting competitions.

Mark your calendars and prepare to indulge in a tantalizing array of Korean delicacies at 7-Eleven starting June 3. Don’t miss out on the limited-time offerings that celebrate the vibrant tastes of Korean cuisine!