#Japan #Sustainable Fashion #Tokyo #RENATA BRENHA #Super A Market

Renata Brenha: An Exclusive Pop-Up Store

Fashion enthusiasts in Tokyo are in for a treat as Super A Market hosts a special pop-up store featuring the exquisite creations of Brazilian designer Renata Brenha. From April 25 to May 6, the pop-up is available at both the Aoyama and Shinjuku locations, offering a unique opportunity to explore an exclusive collection crafted with sustainability in mind.

Renata Brenha: A Journey into Sustainable Fashion

Renata Brenha, born in Brazil and currently based in London, is renowned for her commitment to sustainable fashion. Her creations pioneer the use of upcycled garments and deadstock textiles, transforming what could have been waste into stylish and refined pieces. Brenha's designs are deeply rooted in the rich cultural values of Latin America, showcasing delicate craftsmanship while celebrating the art of traditional tailoring.

During this event, visitors can enjoy a variety of exclusive and archival items, showcasing the brand's essence and commitment to sustainability. Among the highlights of this season's exclusive collection are four standout pieces, carefully selected and crafted from unique materials:

• - COLOMBINA TOP: ,108,900
• - FREVO SHIRT: ,99,000
• - BABADO TOP: ,99,000
• - ABRE ALAS DRESS: ,99,000

Aside from the exclusive collection, the pop-up also features the brand's signature UPCYLED FOOTBALL JERSEY series. Each piece in this collection boasts its own character, created from upcycled soccer uniforms that blend a sporty aesthetic with meticulous craftsmanship. Key items include:

• - FUTBOL SKIRT: ,81,400
• - ABADA TOP: ,71,500
• - IVETE STRAPLESS TOP: ,75,900
• - FUTBOL BERMUDAS: ,83,600

2025 SPRING/SUMMER Collection: "Grito de Carnaval"

The theme for Brenha's upcoming 2025 Spring/Summer collection is "Grito de Carnaval," reflecting her Brazilian heritage. Carnival holds a special place in her heart and the collection draws inspiration from the exhilaration and energy surrounding this iconic celebration. This season, Brenha focuses on the preparation period leading up to Carnival, channeling the feelings of anticipation and vibrant beginnings through her delicate designs.

For this collection, the brand's signature upcycled soccer jerseys evolve into lightweight shorts, alongside handcrafted smock tops and bustiers adorned with coral pink hues emblematic of the samba school Mangueira. The collection also features elegant pleated dresses and skirts made from recycled materials, ensuring a graceful motion that captivates the essence of Brazilian culture and spirit.

At the core of Renata Brenha's work is a dedication to sustainable craftsmanship. Her ability to highlight the unique qualities of deadstock materials results in one-of-a-kind pieces that speak to the fusion of tradition and innovation, emotion and technique. Through her fashion, Brenha powerfully and delicately expresses the vitality and spirit of Brazil.

Visit the Pop-Up Stores

Fashion lovers shouldn't miss this exclusive event! The Renata Brenha pop-up store can be found at:

• - Super A Market Aoyama: Minato City, 3-18-9, Minami Aoyama, Tokyo, TEL: 03-3423-8428
• - Super A Market Shinjuku: Shinjuku City, 4-1-6, NEWoMan 1F, Tokyo, TEL: 03-3351-3860

Join us at the Super A Market to experience the artistry of Renata Brenha and to celebrate sustainable fashion in style.