Georgetown University and Manchester City F.C. Announce New Executive Master's Program in Sports Management
Georgetown University's School of Continuing Studies (SCS) and Manchester City Sports Business School (MCSBS) have announced the launch of a new Executive Master of Professional Studies in Global Sports Operations Strategy. This initiative looks to address the evolving needs of the sports industry, which has a valuation exceeding $600 billion. By creating a program that focuses on current industry trends, equipment demands, and market strategies, the partnership aims to equip students with the necessary tools to thrive in a competitive global environment.
One of the major highlights of this program is its collaborative approach, which combines the academic rigor of Georgetown University with the practical experience and expertise of Manchester City Football Club, a leading entity within the global sports framework. Manchester City is a part of City Football Group (CFG), which operates multiple football clubs worldwide. This affiliation provides students insights into best practices and the operational intricacies of a prominent sports organization.
The Executive Master's program is set to kick off in Fall 2026 and will follow a hybrid model that promotes both online learning and in-person experiences. The curriculum is not static; it is designed to be dynamic and relevant, focusing on emerging technologies, global marketing strategies, sustainable practices, and operational optimization. By reflecting the trends of the industry, the program aspires to nurture the skills of future leaders in the sports sector.
Students will enjoy two essential residency sessions during the course, the first of which will take place at the City Football Academy in Manchester. Here, they will gain an insider's perspective on the operations of a top-tier football club and learn from seasoned professionals who are leading the charge in sports management. The second residency is planned for New York City, where students will engage with CFG's undertakings, including the development of Etihad Park, the city's first football-specific stadium.
Kelly Otter, Dean of the School of Continuing Studies at Georgetown, emphasizes the vision behind this partnership. 'Our goal is to empower tomorrow's industry leaders,' she notes. This program combines cutting-edge technology with strategic business practices crafted by experts in the field. It serves as a stepping stone for those looking to create unparalleled fan experiences on a global scale.
Jorgina Busquets, the managing director of football education and recreation at Manchester City, acknowledges the gap that often exists between academic theory and real-world application in sports management. She expresses optimism that this collaboration will produce an enriching learning environment for participants. According to her, 'The fusion of Georgetown's educational prowess and our hands-on expertise is designed to prepare graduates for impactful careers in sports and beyond.'
The program extends its appeal to mid- and senior-level professionals who aspire to elevate their careers within the sports realm, targeting roles such as sports operations director, sports marketing director, and talent acquisition executive. The faculty, including Bobby Goldwater, a veteran sports executive, will provide invaluable guidance, ensuring students are well-equipped to navigate the industry's complexities and capitalize on its growth opportunities.
Applications for this groundbreaking program are currently open. Interested individuals can attend an informational webinar on January 30, 2026, to learn more about the course structure and application process. With its strong commitment to mission-driven education, Georgetown's School of Continuing Studies aims to cultivate the workforce of tomorrow in the increasingly dynamic world of sports management. For more information on this innovative program, potential students are encouraged to engage with Georgetown's resources and services, which include connections with industry leaders and guidance tailored for a successful career in global sports operations.
About Manchester City FC: Established in 1880 and known for its notable brand within the English Premier League, Manchester City FC is at the forefront of addressing modern challenges in sports management while adhering to principles of sustainability and social responsibility.
One of the major highlights of this program is its collaborative approach, which combines the academic rigor of Georgetown University with the practical experience and expertise of Manchester City Football Club, a leading entity within the global sports framework. Manchester City is a part of City Football Group (CFG), which operates multiple football clubs worldwide. This affiliation provides students insights into best practices and the operational intricacies of a prominent sports organization.
The Executive Master's program is set to kick off in Fall 2026 and will follow a hybrid model that promotes both online learning and in-person experiences. The curriculum is not static; it is designed to be dynamic and relevant, focusing on emerging technologies, global marketing strategies, sustainable practices, and operational optimization. By reflecting the trends of the industry, the program aspires to nurture the skills of future leaders in the sports sector.
Students will enjoy two essential residency sessions during the course, the first of which will take place at the City Football Academy in Manchester. Here, they will gain an insider's perspective on the operations of a top-tier football club and learn from seasoned professionals who are leading the charge in sports management. The second residency is planned for New York City, where students will engage with CFG's undertakings, including the development of Etihad Park, the city's first football-specific stadium.
Kelly Otter, Dean of the School of Continuing Studies at Georgetown, emphasizes the vision behind this partnership. 'Our goal is to empower tomorrow's industry leaders,' she notes. This program combines cutting-edge technology with strategic business practices crafted by experts in the field. It serves as a stepping stone for those looking to create unparalleled fan experiences on a global scale.
Jorgina Busquets, the managing director of football education and recreation at Manchester City, acknowledges the gap that often exists between academic theory and real-world application in sports management. She expresses optimism that this collaboration will produce an enriching learning environment for participants. According to her, 'The fusion of Georgetown's educational prowess and our hands-on expertise is designed to prepare graduates for impactful careers in sports and beyond.'
The program extends its appeal to mid- and senior-level professionals who aspire to elevate their careers within the sports realm, targeting roles such as sports operations director, sports marketing director, and talent acquisition executive. The faculty, including Bobby Goldwater, a veteran sports executive, will provide invaluable guidance, ensuring students are well-equipped to navigate the industry's complexities and capitalize on its growth opportunities.
Applications for this groundbreaking program are currently open. Interested individuals can attend an informational webinar on January 30, 2026, to learn more about the course structure and application process. With its strong commitment to mission-driven education, Georgetown's School of Continuing Studies aims to cultivate the workforce of tomorrow in the increasingly dynamic world of sports management. For more information on this innovative program, potential students are encouraged to engage with Georgetown's resources and services, which include connections with industry leaders and guidance tailored for a successful career in global sports operations.
About Manchester City FC: Established in 1880 and known for its notable brand within the English Premier League, Manchester City FC is at the forefront of addressing modern challenges in sports management while adhering to principles of sustainability and social responsibility.
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