Tough Gummies Boom
2026-05-26 06:49:14

Kabaya Foods Unveils 'Tough Gummies Cool Crunch' to Achieve 10 Billion Yen Sales

Kabaya Foods Launches ‘Tough Gummies Cool Crunch’ with New Texture



In an exciting announcement, Kabaya Foods Co., Ltd. reveals that its flagship ‘Tough Gummies’ brand is set to reach an impressive annual sales figure of over 10 billion yen for the fiscal year 2025. This remarkable achievement not only marks the first time a product from the company has crossed the 10 billion yen milestone but also highlights the ongoing market success of ‘Tough Gummies,’ which has held the title of being the number one selling gummy in the market for three consecutive years. This feat is a testament to the brand's captivating slogan, “Delicious with every bite, thanks to its elasticity.”

The standout qualities of 'Tough Gummies’ have garnered a loyal following, characterized by their highly elastic texture, substantial size, and an invigorating sour powder that creates a uniquely addictive taste experience. With a commitment to satisfying and expanding the Japanese gummy market, Kabaya Foods has established ‘Tough Gummies’ as a strong brand presence.

Building on this success is the anticipated release of 'Tough Gummies Cool Crunch,’ which premieres on June 9, 2026, in convenience stores nationwide, followed by a broader release on July 7, 2026, in supermarkets and drugstores. This innovative product maintains the beloved elasticity of traditional 'Tough Gummies' while introducing an extraordinary crunch sensation that captivates from the very first bite. Each gummy is coated with a “crunchy sour powder,” making it not only enjoyable for loyal fans of the brand but also appealing to gummy enthusiasts who have yet to try 'Tough Gummies.'

Features of ‘Tough Gummies Cool Crunch’


The product is a cube-shaped gummy that showcases:
  • - High elasticity: Just like the original 'Tough Gummies,' each piece provides an unwavering chewy experience regardless of where you bite into it.
  • - Satisfying experience: This unique combination of texture delivers a delightful crunch followed by an elastic chew, offering an unparalleled taste sensation.
  • - Flavor Variety: Consumers will enjoy a delightful assortment of flavors, featuring sweet and tart pineapple and peach options that are sure to satisfy any gummy lover.

Product Overview


  • - Product Name: Tough Gummies Cool Crunch
  • - Type: Gummy Candy
  • - Net Weight: 80g
  • - Price: Open pricing
  • - Launch Dates:
- June 9, 2026, at convenience stores across Japan
- July 7, 2026, at supermarkets and drugstores nationwide

Through the launch of 'Tough Gummies Cool Crunch,' Kabaya Foods aims to elevate the gummy candy experience, showcasing various textures and flavors to broaden the way people enjoy gummies. The company is dedicated to creating new value and contributing to the expansion of the gummy market.

For more updates, check out the official 'Tough Gummies' brand page and follow their X (Twitter) account.


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Topics Consumer Products & Retail)

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