#Japan #Tokyo #Self-Care #MUWHAT #Mugwort

Introducing the MUWHAT Mugwort Steaming Cushion

Discover a new level of comfort and relaxation with the latest offering from MUWHAT, a self-care brand dedicated to enhancing your at-home wellness experience. On June 13, 2025, MUWHAT will launch the Mugwort Steaming Cushion, a supportive accessory designed to make long sessions of mugwort steaming enjoyable and comfortable.

A Soothing Tradition

Mugwort steaming, a practice with roots in traditional Korean therapy, involves absorbing steam from boiled herbs to alleviate coldness and various women's health issues. It has gained popularity as a self-care ritual, focusing on both health and beauty. Recognizing the need for a more comfortable experience, MUWHAT aims to eliminate discomfort arising from prolonged sitting during these sessions.

Customer Feedback Drives Development

At MUWHAT, the quality of customer care is paramount. Before the design and manufacturing of the Mugwort Steaming Cushion, the team conducted user surveys to understand existing products better. The feedback revealed several areas needing improvement, demonstrating a lack of overall satisfaction with current cushions.

Common themes from the feedback included:

• - Users wanting cushions that stay in place on chairs and allow easy posture adjustments.
• - The need for a cushion that neither feels too hard nor too soft, ensuring long-lasting comfort.
• - A demand for easy maintenance and sanitation options.

Taking these insights into account, the team embarked on creating a cushion that enhances the mugwort steaming experience. They focused on superior materials, innovative design, and functional features to deliver an exceptional product that supports a new self-care routine.

Features of the MUWHAT Mugwort Steaming Cushion

Developed to provide a stress-free self-care experience, the Mugwort Steaming Cushion is designed for ultimate comfort during steaming sessions. The cushion is easy to use and pairs beautifully with MUWHAT's chair designs, enhancing the overall ambiance of your self-care space.

The cushion is crafted from AIR rubber "cream", a premium material that combines EVA and synthetic rubber into a resilient, independent bubble structure. This unique composition ensures a smooth feel, excellent buoyancy, and exceptional durability. The cushioning is also waterproof, antibacterial, and odor-resistant, providing peace of mind during use. The high grip-quality of the material significantly reduces any discomfort typically associated with prolonged sitting.

AIR rubber is a proprietary material developed by buntaA, a reputable rubber manufacturer from Kobe/Nagata with over 70 years of expertise. The "cream" variant offers the softest surface sensation, directly contributing to the comfort of the MUWHAT Mugwort Steaming Cushion.

Product Features:

• - Antibacterial, odor-resistant, waterproof, and lightweight.
• - Exceptional grip for enhanced stability.
• - Hybrid cushioning with both low and high resilience options.
• - Passed formaldehyde testing.
• - Stylish design in harmony with your home decor.

Product Overview

• - Product Name: MUWHAT | Mugwort Steaming Cushion
• - Size: Diameter 418 mm (hole diameter 190 mm)
• - Material: 100% independent bubble structure of EVA and synthetic rubber
• - Price: ¥6,380 (including tax)
• - Sales Channel: Official online store
• - Launch Date: June 13, 2025, at 11:00 AM

Complete Your Home Spa with the New Set

In conjunction with the launch of the Mugwort Steaming Cushion, MUWHAT is also renewing its home mugwort steaming sets. Each starter kit will now include the new cushion, transforming your home into a personal steaming salon right upon arrival. Available at a more attractive price than purchasing items individually, this set is among MUWHAT's popular offerings.

Product Overview for the Mugwort Steaming Set

• - Product Name: MUWHAT | Home Mugwort Steaming Set (Hinoki Stool/Chair)
• - Contents: Hinoki Chair (three seat colors available), Comfort Poncho (two color options), mugwort herbal blend (150g, five varieties), mugwort steaming cushion, electric stove with pot
• - Price: Stool Set - ¥127,380 (tax included) | Chair Set - ¥138,380 (tax included)
• - Sales Channel: Official online store
• - Launch Date: June 13, 2025, at 11:00 AM

About MUWHAT

MUWHAT embodies the philosophy of "enjoying self-care comfortably at home". The brand encourages integrating mugwort steaming into daily life, bringing wellness to your everyday routine. The innovative MUWHAT products, such as the transformable steaming chairs and fashionable ponchos, all serve to make your home resemble a serene spa.

Take the first step towards a new self-care routine with MUWHAT's delightful mugwort steaming offerings today!

For more information, visit the MUWHAT Official Online Store and follow us on Instagram.