#Japan #Tokyo #Alice Hirose #Yosuke Eguchi #Hon Kirin

A Beautiful Evening with Kirin in Tokyo Bay

On August 25, Kirin Brewery Co., Ltd. will launch a new TV commercial titled 'Cruising', featuring prominent actors Yosuke Eguchi and Alice Hirose. This commercial showcases a relaxed atmosphere aboard a boat, set against the stunning backdrop of a sunset over Tokyo Bay, all while enjoying Kirin's popular beer, Hon Kirin.

Since its launch in March 2018, Hon Kirin has garnered widespread appreciation for its rich flavor, refreshing aftertaste, and easy drinkability, amassing over 4 billion units sold by 2025. The upcoming packaging, set to hit stores in December 2024, promises to enhance the beer's balance of taste and smoothness even further.

A Glimpse into the TV Commercial

In the 'Cruising' commercial, viewers can experience the serene moments shared between Eguchi and Hirose onboard, where they enjoy their time together with a bottle of Hon Kirin. The ad captures a casual yet heartwarming exchange as they share their joy of sipping on the beverage amidst the tranquil evening breeze.

As the scene unfolds, Hirose is seen relishing the picturesque views of Tokyo's skyline while feeling the gentle wind. Spotting Eguchi, who has joined her on the boat while comfortably savoring his Hon Kirin, she playfully expresses her envy: 'Ah, that's unfair!' With a charming retort from Eguchi, 'It’s not unfair!', he pulls out an extra beverage and hands it to her, saying, 'Here, take one!'.

Intrigued, Hirose joyfully replies, 'What do you mean by “here, take one”?'. As she pops open the bottle, the satisfying 'crack' sound signifies the start of her delightful experience with Hon Kirin. With a satisfied sigh, she exclaims, 'This is so good!', prompting Eguchi to compliment her enjoyment, saying, 'You really know how to drink it well!'. The camaraderie and shared glee reflect the authentic feel of the moment, inviting audiences to relish the beauty of a summer evening by savoring Hon Kirin.

The ad effectively conveys the joy of enjoying special times spent with good company while appreciating the smooth taste of Hon Kirin. The subtle but meaningful interaction between the two actors encapsulates the essence of shared happiness.

Profiles of Our Stars

Yosuke Eguchi

Born on January 1, 1968, in Tokyo, Yosuke Eguchi made his acting debut in 1986. He is known for his roles in iconic television dramas such as 'It’s Under One Roof' and 'Emergency Room 24'. In recent years, he has appeared in Amazon Originals like 'Silent Fleet: Tokyo Bay's Great Naval Battle' and Netflix’s 'House of Ninjas', along with various films and series on NHK and WOWOW. Currently, he stars in the EX drama 'Kidnapping Day' and will feature in the film 'Silent Fleet: Arctic Ocean Great Battle', set for release on September 26.

Alice Hirose

Alice Hirose, born on December 11, 1994, in Shizuoka, has become a beloved figure in Japanese entertainment. Her impressive portfolio includes roles in dramas like 'The Seven Secretaries' and 'How Do You Live?' and films such as 'Hell's Flower Garden'. In 2023, she took on the role of O-Ai in the historical drama 'How Will You Aikoiji?' alongside works in animated films, including a voice role in 'Mission: Impossible - Dead Reckoning PART ONE'. Her upcoming performances include a lead role in the drama '366 Days' airing in April 2024.

Commercial Details

• - Title: Hon Kirin 'Cruising'
• - Air Date: August 25, 2025, across the nation
• - Theme Song: 'September' by Earth, Wind & Fire
• - Advertising Agency: Dentsu Inc.
• - Creative Director/Copywriter: Takeya Isojima (Dentsu Inc.)

Watch the TV commercial here:
15-second version
30-second version

As Kirin unveils this new chapter in their brand story, the 'Cruising' commercial promises to make a lasting impression, solidifying Hon Kirin as the go-to beverage for those extraordinary moments shared with loved ones.