Skyscanner Unveils Seven Key Travel Trends for 2026 Shaping Future Exploration

Skyscanner's Insights into 2026 Travel Trends

In an insightful report titled Travel Trends 2026, Skyscanner, a leading global travel app, outlines seven emerging trends that are set to reshape the travel landscape in the upcoming year. This report emphasizes how travelers are increasingly inclined to make their journeys more personal and aligned with their interests and values.

1. Beauty in Travel

The concept of beauty is evolving into a significant factor influencing travel decisions, with 33% of global travelers keen on immersing themselves in local beauty rituals. In 2026, visitors will incorporate skincare routines into their travels, from onboard regimes to exploring local beauty stores to purchase popular products. With cities like Seoul representing global beauty culture, travelers are moving beyond traditional destinations to focus on how beauty influences their travel experiences.

2. Supermarket Safari

Culinary tourism is witnessing a shift, with 35% of travelers opting for supermarket experiences over restaurant dining. This trend showcases how travelers are increasingly seeking authentic food experiences by exploring grocery aisles instead of traditional dining options. Engaging with local snacks and dishes offers a unique perspective on the culture, making for a distinctive and genuine culinary adventure.

3. Change of Altitude

With about 76% of travelers considering mountain getaways throughout the year, high-altitude destinations are becoming increasingly popular. In 2026, alpine retreats are expected not only for winter skiing but as serene escapes from everyday life. From the majestic Dolomites to the serene Rockies, a notable 103% rise in hotel bookings with mountain views reflects this growing trend for tranquility in elevated areas.

4. Book-Vacation

Literature-inspired travel is on the rise, with 57% of travelers open to planning trips based on literary themes. This trend showcases how individuals are creating journeys around their favorite books or authors, leading to surges in hotel bookings featuring literary elements, evidenced by a 70% spike in the utilization of Skyscanner's