#Kuwait #Kuwait City #IMCC #DEEP C #Marine Construction

IMCC Initiates 'DEEP C' Program to Revolutionize Operations

The International Marine Construction Company (IMCC) has officially launched its ambitious corporate transformation initiative dubbed "DEEP C" on April 20, 2026. This program aims to propel operational excellence throughout the company by fostering a forward-thinking environment embodied in the motto "Think New, Act New." This comprehensive approach seeks to reinvigorate the company’s ethos by aligning its operations with modern digital practices.

A Strategic Blueprint for Transformation

At the heart of the 'DEEP C' program lies a structured transformation model built upon five essential pillars: Drive, Enable, Execute, Perform, and Connect. Each pillar is designed to ensure synergy between IMCC's strategic objectives, operational execution, and quantifiable business outcomes across all departments. By adopting this framework, IMCC hopes to engrain a performance-oriented culture throughout its ranks, promoting accountability and integration within its business functions.

Maen Razouqi, the Vice Chairman and CEO of IMCC, underscored the initiative's significance in transforming how the company operates. He stated that 'DEEP C' marks a pivotal moment for IMCC, concentrating on accountability, integration, and measurable results. Razouqi, who also chairs the DEEP C Steering Committee, reiterated the company's dedication to fostering innovations that prioritize clients and employees while driving sustainable growth.

Advancing Digital Integration and Efficiency

Khalid Al-Bustan, Vice Chair of the DEEP C Steering Committee, shared insights into the execution strategies underpinning this transformative program. The initiative involves leveraging digital tools, establishing standardized processes, and enhancing cross-departmental coordination to yield sustainable results. According to Al-Bustan, aligning with the Board of Directors' vision, the 'DEEP C' program is engineered to achieve consistent and measurable outcomes while maintaining a customer-centric focus.

Commitment to Sustainable Practices

Moreover, IMCC is committed to integrating environmental, social, and governance (ESG) principles within its business model. The 'DEEP C' program aims to cultivate transparency, efficiency, and resilience across the company’s operations on a global scale. By bolstering governance standards and investing in human resources and technology, this initiative not only aims for immediate operational improvements but also strives to reinforce IMCC's long-term sustainability goals while contributing to regional collaborations within the energy and marine sectors.

Phased Implementation and Future Outlook

The rollout of the 'DEEP C' initiative will occur in phases, guided by a structured governance framework and established performance metrics to ensure its effective execution and value creation over time. This launch signifies IMCC's relentless pursuit of innovation and transformation as the company solidifies its status as a leading offshore and marine services provider both regionally and internationally.

About IMCC

Founded in 1974, IMCC is one of the longest-standing offshore and marine service providers in Kuwait, offering integrated services across the energy, maritime, and infrastructure sectors. With capabilities extending to marine construction, subsea services, offshore logistics, and vessel operations, IMCC prides itself on maintaining high operational standards and strong engineering competencies. The company has built a significant presence in the Gulf Cooperation Council (GCC) region through strategic partnerships and ongoing investments in safety, quality, and performance. To learn more about IMCC and its services, visit www.imcc.com.