Empowering Women Entrepreneurs: SheScales Opens Applications for 2026-2027 Cohort

The SheScales program, an initiative designed to uplift female-led businesses, has officially begun accepting applications for its upcoming 2026-2027 cohort. This unique marketing advisory program, powered by Rain, aims to continue fostering an environment where women entrepreneurs can thrive. Since its launch, SheScales has provided invaluable support to over 25 female-led businesses, assisting them in accessing crucial marketing resources and expert guidance tailored to enhance their growth.

Sounds too good to be true? The answer is a resounding no. Participants in this program will receive up to one year of bespoke, impactful consulting aimed at elevating their marketing and channel strategies. From thorough brand audits to expert advice on areas such as paid social, email marketing, and website optimization, the SheScales program has shown continuous commitment to empowering its cohort members. Notable alumni brands such as ISCO Spirits, Blue Henry, Maté Party, and The Laundry Basket LLC have seen significant growth as a direct result of their involvement with SheScales.

Applications for the 2026-2027 program are now open, and aspiring participants are required to submit their applications through the official SheScales website by September 16, 2026. Jane Crisan, CEO of Rain, articulated the program's overarching goal, emphasizing that it transcends mere marketing advice; it aims to catalyze transformational growth among its participants. She stated, “We are looking for founders who are ready to transform their ambitions into scalable impact. I am incredibly excited to see how this next cohort will redefine their industries and amplify their reach.”

At the core of the SheScales program is the commitment to collaboration. Each cohort member will have the opportunity to work alongside Rain's subject matter experts, going over essential aspects of their marketing plans. This includes refining their brand and messaging platforms as well as developing effective audience engagement strategies. Furthermore, the participants will also have the chance to gain insights from best practices in media, creative strategy, and analytics in a supportive environment.

To qualify for this exclusive program, applicants must be women founders, identify as female, or lead organizations that are women-founded or women-led. Eligible businesses should be incorporated, have a minimum of $100,000 in annual revenue, and possess a strong direct-to-consumer model with robust growth potential. The initiative, launched by Michelle Cardinal in 2019, aims not only to bolster individual businesses but also to promote gender equality within the U.S. business landscape as a whole.

For founders aiming to scale their ventures without fear, SheScales represents a unique opportunity. By offering in-kind DTC marketing and media advisory services, the program creates a nurturing space designed to empower female leaders. The community that SheScales fosters is rooted in collaboration and support, effectively creating networks that women entrepreneurs need to succeed.

For additional details and application guidelines, visit shescales.com.

About SheScales

SheScales is dedicated to supporting female founders by providing comprehensive marketing and advisory services. The initiative encourages strong community bonds among women leaders to facilitate both business growth and personal development.

About Rain

Rain is a performance-driven advertising agency that prioritizes a holistic approach to marketing. With over 250 employees since its inception in 1998, the agency links creative strategies with audience targeting to meet the sales and branding goals of its diverse clientele, including well-known brands such as Humana, Shopify, and Dr. Squatch.