Naeba Prince Hotel Implements Innovative Spot BPO for Winter Staffing Solutions
In a strategic move to enhance its winter staffing solutions, Naeba Prince Hotel has partnered with Dive Inc. to implement an innovative approach known as Spot BPO. This system combines a tourism-specific SaaS platform named "Hassaku" with Business Process Outsourcing (BPO) services, aiming to recruit up to 300 staff members efficiently during the peak winter season.
Commencing on November 1, 2025, this partnership will specifically facilitate the hiring and management of approximately 300 seasonal workers at the Naeba Prince Hotel. The Spot BPO initiative encompasses several key functions, including the coordination of over 40 recruitment agencies, comprehensive documentation management, onboarding notifications, and the facilitation of replacements for any vacancies that may arise. By integrating the Hassaku system, which was developed by Dive, the hotel aims to streamline these processes, giving them the ability to manage operations more cohesively.
Naeba Prince Hotel traditionally recruits around 300 staff members each winter season. However, the reliance on more than 40 recruitment agencies led to a significant concentration of workload on specific personnel, resulting in excessive working hours and operational inefficiencies. Additionally, scattered data regarding recruitment progress hindered timely assessments of staffing needs, raising risks of over-hiring. To address these challenges, Dive proposed the Spot BPO solution, focused on stabilizing personnel management functionality specifically during the busy winter months. By merging systematized information management with Dive’s BPO team execution, the hotel can address sudden vacancies swiftly and manage information overload seamlessly.
Kazuyuki Yamamoto, Manager of the Naeba District Management Department: "Our primary goal was to achieve optimal allocation of human resources while eliminating excessive working hours. The intensive administrative duties associated with hiring new staff had become a burden for our designated personnel, especially in light of our high turnover rate."
The introduction of the Spot BPO initiative has significantly improved real-time visibility of staffing levels, which in turn enhances precision in managing personnel costs. As a resort hotel, the flexible use of BPO services proves to be an effective strategy for addressing ongoing human resource challenges.
Tsuneshi Tajima, Chief Service Manager: "Thanks to the efficient information handling from the BPO team, we now enjoy reduced pressure in responding and a faster recruitment process. In the past, changes to start dates would mean re-seeking information; now, the BPO team organizes information to meet a unified format, allowing us quick access to previous conditions.
Furthermore, when an employee declines a job offer, we can swiftly arrange replacements. We have even improved oversight of 'confirmation to extend employment periods,' showcasing a tangible decrease in operational workload. We plan to have our field members utilize the system more effectively to enhance our recruitment activities."
Takahiro Saito, Assistant Manager: "Before implementing Spot BPO, handling inquiries from over 40 different recruitment agencies during the autumn season was overwhelming. Now, with a centralized staff list and an easy search function for current workers, the ease of managing staffing requirements enhances our operational effectiveness. This change allows us to focus more on core activities like attendance management and duties reports, and the capability to forecast personnel costs as early as January is a remarkable achievement.
The launch of Spot BPO marks a transformative shift for Naeba Prince Hotel, moving away from personnel-dependent hiring procedures and towards a more data-driven efficient staffing methodology. Looking ahead, Dive Inc. plans to continue providing flexible solutions combining the "Hassaku" SaaS with BPO services to address the unique staffing challenges faced by the tourism industry. This initiative aims to ensure that tourism venues across the nation can focus on delivering enhanced value-added operations, thereby supporting a sustainable operational framework within the tourism sector.
Seibu Prince Hotels Worldwide, Inc. - Established in December 2021,
CEO: Yoshiki Kaneda,
Headquarters: 〒171-0022 2-chome, Minami Ikebukuro, Toshima-ku, Tokyo
Website: Seibu Prince Hotels
Dive Inc. - Established in March 2002,
CEO: Kiyoshi Shoji,
Headquarters: 〒160-0022 1-12, Shinjuku 2-chome, Shinjuku-ku, Tokyo
Website: Dive Inc.
Overview of the Initiative
Commencing on November 1, 2025, this partnership will specifically facilitate the hiring and management of approximately 300 seasonal workers at the Naeba Prince Hotel. The Spot BPO initiative encompasses several key functions, including the coordination of over 40 recruitment agencies, comprehensive documentation management, onboarding notifications, and the facilitation of replacements for any vacancies that may arise. By integrating the Hassaku system, which was developed by Dive, the hotel aims to streamline these processes, giving them the ability to manage operations more cohesively.
Context Behind Spot BPO Implementation
Naeba Prince Hotel traditionally recruits around 300 staff members each winter season. However, the reliance on more than 40 recruitment agencies led to a significant concentration of workload on specific personnel, resulting in excessive working hours and operational inefficiencies. Additionally, scattered data regarding recruitment progress hindered timely assessments of staffing needs, raising risks of over-hiring. To address these challenges, Dive proposed the Spot BPO solution, focused on stabilizing personnel management functionality specifically during the busy winter months. By merging systematized information management with Dive’s BPO team execution, the hotel can address sudden vacancies swiftly and manage information overload seamlessly.
Testimonials from Naeba Prince Hotel Management
Kazuyuki Yamamoto, Manager of the Naeba District Management Department: "Our primary goal was to achieve optimal allocation of human resources while eliminating excessive working hours. The intensive administrative duties associated with hiring new staff had become a burden for our designated personnel, especially in light of our high turnover rate."
The introduction of the Spot BPO initiative has significantly improved real-time visibility of staffing levels, which in turn enhances precision in managing personnel costs. As a resort hotel, the flexible use of BPO services proves to be an effective strategy for addressing ongoing human resource challenges.
Tsuneshi Tajima, Chief Service Manager: "Thanks to the efficient information handling from the BPO team, we now enjoy reduced pressure in responding and a faster recruitment process. In the past, changes to start dates would mean re-seeking information; now, the BPO team organizes information to meet a unified format, allowing us quick access to previous conditions.
Furthermore, when an employee declines a job offer, we can swiftly arrange replacements. We have even improved oversight of 'confirmation to extend employment periods,' showcasing a tangible decrease in operational workload. We plan to have our field members utilize the system more effectively to enhance our recruitment activities."
Takahiro Saito, Assistant Manager: "Before implementing Spot BPO, handling inquiries from over 40 different recruitment agencies during the autumn season was overwhelming. Now, with a centralized staff list and an easy search function for current workers, the ease of managing staffing requirements enhances our operational effectiveness. This change allows us to focus more on core activities like attendance management and duties reports, and the capability to forecast personnel costs as early as January is a remarkable achievement.
Future Perspectives
The launch of Spot BPO marks a transformative shift for Naeba Prince Hotel, moving away from personnel-dependent hiring procedures and towards a more data-driven efficient staffing methodology. Looking ahead, Dive Inc. plans to continue providing flexible solutions combining the "Hassaku" SaaS with BPO services to address the unique staffing challenges faced by the tourism industry. This initiative aims to ensure that tourism venues across the nation can focus on delivering enhanced value-added operations, thereby supporting a sustainable operational framework within the tourism sector.
Additional Resources
- - For more about the implementation case, visit: Naeba Prince Hotel Case Study
- - Learn more about the tourism sector-specific SaaS "Hassaku": Hassaku Press Release
Company Background:
Seibu Prince Hotels Worldwide, Inc. - Established in December 2021,
CEO: Yoshiki Kaneda,
Headquarters: 〒171-0022 2-chome, Minami Ikebukuro, Toshima-ku, Tokyo
Website: Seibu Prince Hotels
Dive Inc. - Established in March 2002,
CEO: Kiyoshi Shoji,
Headquarters: 〒160-0022 1-12, Shinjuku 2-chome, Shinjuku-ku, Tokyo
Website: Dive Inc.
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